1st Edition
Advertising Management in a Digital Environment Text and Cases
1. The New World of Advertising Management: Digital and Global
Case 1.1: Boswell Agency
2. Culture, Administration and Leadership in a Global Market
Case 2.1: Prime Media
3. Advertising Ethnics and Social Responsibility Across Cultures
Case 3.1: KMF Agency
4. Understanding the role of Finance and Budgeting
Case 4.1: The Southern Rice Company
Case 4.2: Vineyard Agency
5. Managing Means Measuring
Case 5.1: Randall White Dog Food
Case 5.2: Tinsdale Agency and Design
6. An Overview of Personnel Management
Case 6.1: IPortal Media Company
7. Adjusting to Being a New Manager
Case 7.1: Metropolitan Media Company
Case 7.2: Gotham Media
8. Managing Creative People
Case 8.1: JPT Agency
9. Managing across Cultures
Case 9.1: The Davis Group
10. Handling Tricky Situations
Case 10.1: The Leaky Oil Company
11. Management and Creative Strategy
Case 11.1: Go Organic Company
12. Making Strategic Decisions in Advertising Management within a Brand perspective
Case 12.1: Boston Insurance Company
13. Aligning Strategy to Cultural Differences in Advertising Management
Case 13.1: Barrands Agency
14. Managing the brand’s digital assets
Case 14.1: AdLeaders
15. Advertising Management when Things go Wrong
Case 15.1: Phoenix Power Company
Biography
Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA.
Kim Bartel Sheehan is Professor and Director of the Master’s in Advertising and Brand Responsibility at the University of Oregon, USA.
