Advertising and Consumer Citizenship: Gender, Images and Rights (Paperback) book cover

Advertising and Consumer Citizenship

Gender, Images and Rights

By Anne M. Cronin

© 2001 – Routledge

192 pages

Purchasing Options:$ = USD
Paperback: 9780415223249
pub: 2000-10-26
SAVE ~$14.19
Hardback: 9780415223232
pub: 2000-10-23
SAVE ~$41.20

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About the Book

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:

* Sex

* Class

* Race.

It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

About the Series


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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Sociology / General