1st Edition

Advertising and Consumer Citizenship
Gender, Images and Rights

ISBN 9780415223249
Published January 4, 2001 by Routledge
192 Pages

USD $59.95

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Book Description

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
* Sex
* Class
* Race.
It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.