1st Edition

Advertising and Consumer Citizenship Gender, Images and Rights

By Anne M. Cronin Copyright 2000
    192 Pages
    by Routledge

    192 Pages
    by Routledge

    Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
    * Sex
    * Class
    * Race.
    It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

    Introduction 1. The Individual, the Citizen and the Consumer 2. Advertising Knowledges 3. Advertising, Texts and Textual Strategies 4. Branding Vision: Advertising, Time and Privilege 5. Female Visions: Advertising, Women and Narrative 6. Visual Epistemologies and New Consumer Rights


    Anne M. Cronin