1st Edition
Advertising and Consumer Culture A Special Issue of Mass Communication & Society
112 Pages
by
Routledge
112 Pages
by
Routledge
Also available as eBook on:
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their... Read more
Volume 3, Number 4, 2000 Contents: M.P. McAllister, S.R. Mazzarella, Guest Editor's Note. ARTICLES: I.L. Stole, Consumer Protection in Historical Perspective: The Five-Year Battle Over Federal Regulation of Advertising, 1933 to 1938. J.P. Cook, Consumer Culture and Television Home Shopping Programming: An Examination of the Sales Discourse. W.S. Wong, The Rise of Consumer Culture in a Chinese Society: A Reading of Banking Television Commercials in Hong Kong During the 1970s. M. Soar, Encoding Advertisements: Ideology and Meaning in Advertising Production. SCHOLARLY MILESTONES ESSAY: S. Ewen, Memoirs of a Commodity Fetishist. BOOK REVIEW: P. McMasters, War and Press Freedom: The Problem of Prerogative Power by Jeffery A. Smith.
Biography
Guest Editors: Matthew P. McAllister, Sharon R. Mazzarella
