2nd Edition
Advertising and Consumer Society A Critical Introduction
Part 1: The Foundations of Studying Advertising 1. Introduction: Why study advertising? 2. The History of Advertising: Contexts, Transformations, and Continuity 3. Analysing Advertisements: Form, Semiotics, and Ideology Part 2: Advertising and Capitalism 4. Advertising, Economics, and Ideology 5. Commodities and Commodity Fetishism 6. The Audience Commodity, Media Fragmentatio,n and Data Surveillance 7. Blurred Lines: Branding, Promotion, and Influence(rs) Part 3: Agency, Art, and Other Complications 8. Advertising Agencies: Organisation, Agency, and Internal Conflict 9. Advertising as Art: From Creativity to Critique 10. Active Advertising Audiences: Identity, Engagement, and Resistance 11. The Politics of Advertising: Capitalism, Art, Agency, and Dialectics
Biography
Nicholas Holm is a Senior Lecturer in Media Studies based on the Wellington campus of Massey University, New Zealand, where he teaches courses in popular culture, advertising, and communication. His research explores the political role of popular culture and entertainment media, with a particular focus on humour and comedy. He is the author of Humour as Politics (Palgrave 2016).
