300 Pages
by
Routledge
300 Pages
by
Routledge
300 Pages
by
Routledge
Also available as eBook on:
Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political... Read more
Contents: Preface; Introduction: liberal vistas and the political economy of the sign; Part I Governmentalization of Visual Culture: Governing neoliberal vistas and the cultural politics of economic life; Governmentality and the political economy of the sign. Part II Postmodern-Political Caesura: Inversions in the political economy of global signs; Aesthetic disruptions in the cultural politics of representation; Semiology of time in postmodern cultural politics. Part III Geo-Political Caesura: Political economy of citizen branding; Aesthetics as the transgressive politics of the self. Part IV Techno-Political Caesura: Technoscapes and the geo-politics of global advertising; Conclusion: towards a transgressive techno-political caesura; References; Index.
Biography
Dr Pamela Odih is Senior Lecturer in Sociology, Department of Sociology, Goldsmiths University of London, UK
'The book engages with a broad range of complex ideas and does so in an accessible manner. It will be of interest to all students of the "technologies of the sign" that saturate the contemporary world.' Theo Vurdubakis, Lancaster University, UK
