1st Edition
Advertising and Multilingual Repertoires from Linguistic Resources to Patterns of Response
By Marco Santello
Copyright 2016
104 Pages
by
Routledge
102 Pages
by
Routledge
102 Pages
by
Routledge
Also available as eBook on:
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising. This book: Showcases the most recent advancements in linguistic research as applied... Read more
Introduction
- Constructing Advertising directed at Multilingual Audiences
- Language Effects on Multilingual Speakers
- Studying Multilingualism in Advertising: Starting from Lived Experiences and Linguistic Repertoires
- Linguistic Resources in Advertising and their Impact on Multilinguals
- Advertisements in Different Languages and the Role of Language Attitudes
Conclusion
Biography
Marco Santello is a lecturer in Intercultural Competence in the School of Languages, Cultures and Societies at the University of Leeds, UK
"In Advertising and Multilingual Repertoires, Marco Santello proposes a new theoretical framework for analyzing multilingualism and advertising that draws on both marketing principles and sociolinguistics. This volume includes an extensive review of the literature on multilingual advertising campaigns as well as effective linguistic strategies used in advertising targeting multilinguals."
Elizabeth Martin, California State University, San Bernadino, USA
