1st Edition

Advertising and New Media

By Christina Spurgeon Copyright 2008
144 Pages
by Routledge

144 Pages
by Routledge

144 Pages
by Routledge

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe,... Read more

1. Advertising and the New Media of Mass Conversation  2. From the ‘Long Tail’ to ‘Madison and Vine’: Trends in Advertising and New Media  3. Integrating Interactivity: Globalization and the Gendering of Creative Advertising  4. Mobilizing the Local: Advertising and Cell Phone Industries in China  5. From Conversation to Registration: Regulating Advertising and New Media  6. The Future of Advertising-Funded Media 

 

Biography

Christina Spurgeon lectures in Journalism, Media and Communication in the Creative Industries Faculty at the Queensland University of Technology. She is an active, published researcher and public interest advocate in media and communication industries and policy. Chris has previously worked as a radio producer and journalist specializing in ‘media on media’, and as a media and communications researcher and public policy adviser.