Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.
Table of Contents
Foreword: Mike Foley, Jim Hmurovich & Michael Pertshuck. Introduction. Les Carlson, Nora Rifon, Marla Royne Stafford. Section I: Violence in Media Defined. Chapter 1. Violence in Media Messages. Brad J. Bushman. Section II. Images of Violence in Print and Television Advertising. Chapter 2. Woman Image and Reality: Hidden Violence in Television Advertisements. Pinar Seden Meral. Chapter 3. Exploring the Underlying Dimensions of Violence in Print Advertisements. Hillary A. Leonard and Ashley Christy. Section III. Humor and Violence in Advertising. Chapter 4. It’s a Joke: The Denigration of Males in Humorous Advertising. Charles Gulas, Kim McKeague and Marc Weinberger. Chapter 5. It’s All Fun and Games Until Someone Loses an Eye: How Prevalent is the Combination of Humor and Violence in Television Advertising. Benjamin Blackford, James Gentry, Robert L. Harrison, Les Carlson. Chapter 6. Bowled Over With Violent Humor: An Analysis of the Top-Scoring Super Bowl Ads from 1989 to 2009. Bonnie Drewniany. Section IV. Sex and Violence in Advertising. Chapter 7. Sex in Advertising: A Review. Tom Reichert. Chapter 8. The Impact of Violence Against Women in Advertisements. Michael Capella, Ronald Hill, Justine Rapp, Jeremy Kees. Section V. Effects of Violence in Advertising. Chapter 9. Image Print Advertisements of Violent Video Games: The Effects on Arousal, Pleasure, Game Play and Violent Action Intentions. Jared Hansen, Michael J. McGinty. Chapter 10. The Role of Dominance in the Appeal of Violent Media. Laurence Ashworth, Martin Pyle, Ethan Pancer. Chapter 11. Offensiveness to Advertising with Violent Images and the Perception of Restrictions. David Waller, Sameer Deshpande, B. Zafer Erdogan. Section VI. Special Concerns For Children. Chapter 12. Violence in Teaser Television Commercials During Family and Sports Programming. Marla Royne Stafford. Chapter 13. Television Commercial Violence: Potential Effects on Children. Russell Laczniak, E. Deanne Brocato, Douglas Gentile, Julia Maier, Mindy Ji-Song. Chapter 14. Caution, Animated Violence: Assessing the Efficacy of Violent Video Game Ratings. Karen Becker-Olsen, Patricia Norberg. Section VII. Public Service Campaigns. Chapter 15. Unintended Effects of a Domestic Violence Campaign: A Defensive Avoidance Reaction. Sarah N. Keller, Timothy Wilkinson, A. J. Otjen. Chapter 16. Mechanisms of Child Abuse Public Service Announcements Effectiveness: Roles of Emotional Response and Perceived Effectiveness. Hye-Jin Paek, Thomas Hove, Mikyoung Kim, Hyun Ju Jeong. Chapter 17. Scare Tactics: Using Violent Content as a Fear Appeal in Advertisements Promoting Social Change. Natalina Zlatevska. Section VIII. Regulatory Issues. Chapter 18. Regulatory Issues for Violence in Advertising. Jef I. Richards. Chapter 19. Violence in Advertising: A Multi-Layered Content Analysis and Implications for Public Policy. Tim Jones, Peggy Cunningham, Katherine Gallagher. Chapter 20. Violence in TV Commercials-Application of the NTVS Coding System to Commercial Analysis. Sachi Tajima, Kanae Suzuki, Makiko Sado, Mari Hasegawa, Yukiko Horiuchi, Akira Sakamoto, Daniel Linz, Stacy L. Smith, Edward Donnerstein. Section IX. The Future: Recommendations for Researchers, Policy Makers, and Parents. Les Carlson, Nora Rifon, Marla Royne Stafford.
Dr. Nora J. Rifon is a Professor in the Department of Advertising, Public Relations, and Retailing at Michigan State University, USA
Dr. Marla Royne Stafford is the Great Oaks Foundation Professor of Marketing, First Tennessee Professor of Marketing, and Chair of the Department of Marketing & Supply Chain Management at the University of Memphis, USA
Les Carlson Professor and Nathan J. Gold Distinguished Professorship of Marketing at the University of Nebraska–Lincoln, USA