Advertising as Communication: 1st Edition (Paperback) book cover

Advertising as Communication

1st Edition

By Gillian Dyer


248 pages

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Paperback: 9780415027816
pub: 1982-11-18
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pub: 2008-03-07
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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.


`I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.' - Journal of Educational Television

About the Series

Studies in Culture and Communication

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies