Advertising as Communication  book cover
1st Edition

Advertising as Communication

ISBN 9780415027816
Published December 13, 1982 by Routledge
248 Pages

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Book Description

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.


`I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.' - Journal of Educational Television