In today’s educational climate, advocacy is a critical part of any teacher or leader’s job. Advocacy From A to Z unpacks the difficult task of understanding the movers and shakers—including teachers, parents, the union, legislatures, and policy makers—that impact your school, affect your students, and shape policy. Organized into 26 chapters—one for each letter of the alphabet— this book provides school-based examples and specific strategies needed to be a successful advocate for education. Advocacy begins at the local level, and the newest book in the A to Z series helps educational leaders navigate, plan, and shape their message to the right people at the right time. Now you can find your voice and become an active advocate to help your students succeed.
Table of Contents
Meet the Authors
A – Advocacy: What and Why?
B – Building Blocks of Lobbying
C – Communication Skills
D – Designing An Advocacy Plan
E – Engaging through Technology
F – Framing Your Message
G – Gaining Support with Limited Resources
H –Handling the Media
I – Internal and External Stakeholders
J – Juggling Information – Frank Buck
K – Keys to Social Media
L – Local Advocacy is Foundational
M – Motivating Those Around You
N – Networking
O – Overcoming Objections
P – Public Relations 101
Q – Quality Relationships
R – Resistance to Change
S – Successful Negotiations
T – Time: Friend or Foe? – Frank Buck
U – Up-to-Date on the Issues
V – Vision: Personal and Shared
W – Working with Local, State, and National Governance
X – Pitfalls to Avoid
Y – Your Turn
Z – Zeroing In on the Essentials
Dr. Robert Blackburn has been a lifelong educator. After teaching in public schools and earning his doctorate, he became a professor at Louisiana College and Gardner-Webb University. Before his retirement, he was active in the area of health education, particularly in the movement for Smoke Free Schools in North Carolina and drug abuse prevention. He received the National Association of Local Boards of Health's (NALBOH) Everett I. Hageman Award for his outstanding leadership on a local board of health, as well as commitment to and enthusiasm for local public health.
Dr. Barbara R. Blackburn is the bestselling author of 17 books and is a sought-after consultant. She was an award-winning professor at Winthrop University and has taught students of all ages. Barbara was named as one of the Top 30 Education Gurus in the world for 2017 by Global Gurus.
Dr. Ronald Williamson is Professor of Educational Leadership at Eastern Michigan University. He is a former principal, central office administrator, and executive director of the National Middle School Association (now AMLE).
"Every educator should own this practical book! Advocacy from A to Z assists readers in effectively advocating for the needs of students in a world outside of education."
—Kara Chism, Director of Programs and Curriculum, The Hope Institute, Samford University, USA