2nd Edition

Aesthetic Clinic Marketing in the Digital Age From Meta to AI

By Wendy Lewis Copyright 2024
136 Pages 1 Color & 17 B/W Illustrations
by CRC Press

136 Pages 1 Color & 17 B/W Illustrations
by CRC Press

136 Pages 1 Color & 17 B/W Illustrations
by CRC Press

Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job.... Read more

Preface

About The Author

Other publications from Wendy Lewis

Introduction: Evolution of the Aesthetic Market

  1. Modern Aesthetic Patient Experience
  2. Business of Branding & Rebranding
  3. Strategic Primer for Digital Marketing
  4. Optimizing the Marketing Mothership
  5. Content Marketing Pearls for Platforms
  6. Social Media Strategies Revisited
  7. Now Entering the Metaverse
  8. Multimedia Communication in Action
  9. Future Proof Your Practice With AI

Appendix

Glossary of Marketing and AI Terms for Aesthetic Businesses

Index

Biography

Wendy Lewis is the Founder & President of Wendy Lewis & Co Ltd Global Aesthetics Consultancy since 1997, a strategic marketing communications group in New York City specializing in the beauty, wellness and aesthetics categories

Wendy is a frequent speaker, course instructor, moderator, and presenter at conferences, webinars and panels in the US and globally. She serves as an Advisor to the Scientific Committee of the FACE Conference & Exhibition in the U.K., and as an Advisor to the Aesthetic Tech Forum from Octane.

She is also the founder of the popular LinkedIn group, ‘Global Aesthetics Professionals’, which has over 7,000 members at the time of this printing.

Wendy lives in New York City.