1st Edition

African Language Digital Media and Communication

Edited By Abiodun Salawu Copyright 2019
    248 Pages
    by Routledge

    248 Pages 8 B/W Illustrations
    by Routledge

    While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. This book analyses the online presence of African language media. The chapters in the book focus on the speed, structure, content, navigation and interactivity, operations and performance, and audience of the online media. They also pay particular attention to how social media such as Facebook, Twitter and WhatsApp have been appropriated by African language media. Using a wide range of case studies, the contributors assess the challenges of adopting digital technologies by the media, and how the technologies have impacted journalistic practice and media operations.

    Examining the ability of the African language press to adopt new technologies, this book will be of interest to scholars of media, journalism, communication, social media and culture in Africa.

    Introduction: Not to be left behind: African languages, media and the digital sphere 1. Access, Skills, African Perspectives and ‘Development’? in Africa: Local Knowledge in Local Languages 2. Alaroye, Isolezwe and the adoption of digital technologies 3. Okun Radio Online as an Impetus for Maintaining the Dialects and Cultural Heritage of Okun-Yoruba People  4. Grassroots Media and Social Media Adaptation: Case Study of Urhobo Today 5. Breaking Protocol: Indigenous Language Usage Practices in Online Readers’ Comments in Zimbabwe 6. Perceptions of and motivations for accessing Swahili Online newspapers among students at the University of Dar es Salaam 7. Use of Indigenous Languages for Social Media Communication: The Nigerian Experience 8. Politics of language, ethnicity, and identity in Zimbabwean ethnolinguistic online communities 9. ‘Digital Chieftaincy’: Social Media, Register and Community Policing in Kenya 10. New Technologies, Indigenous Language Media Practice and Management for Development in Nigeria 11. Issues and challenges of adopting digital technologies by African language media: The YoruÌbaì example 12. African language online journalism in Malawi: Challenges and Prospects


    Abiodun Salawu is Professor of Journalism, Communication and Media Studies and Director of the research entity Indigenous Language Media in Africa at the North-West University, South Africa.