1st Edition

African Language Media Development, Economics and Management

Edited By Abiodun Salawu Copyright 2021
    308 Pages
    by Routledge

    308 Pages
    by Routledge

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    This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business.

    Providing an overview of the African language journalism landscape, this book examines the challenges of operating sustainable African language media businesses. The chapters explore the political economy and management of African language media and consider case studies of the successes and failures of African language newspapers, as well as the challenges of developing quality journalism.

    Covering print and digital newspapers and broadcast journalism, this book will be of interest to scholars of media and journalism in Africa.

    Introduction Abiodun Salawu

    Part1: Political Economy of African Language Media

    1. The Political Economy of Indigenous Language Media in Nigeria and the Challenge of Survival in Digital Age Toyosi Olugbenga Owolabi

    2. Language Politics, Political Economy and Sustainability of African language press in Zimbabwe Phillip Mpofu

    Part 2:Mixed Bag – Failure and Success of African Language Newspapers

    3. In the Dead End: The Decline of the Indigenous Language Press in Post-colonial Zimbabwe Allen Munoriyarwa

    4. Making sense of Mmega Dikgang’s Shift from Setswana to English Tshepang Bright Molale and Phillip Mpofu

    5. The Extinction of siSwati-language Newspapers in the Kingdom of Eswatini Maxwell V. Mthembu and Carolyne M. Lunga

    6. Indigenous Language Media in Zimbabwe - Kwayedza and Umthunywa - and the struggle for survival
    Albert Chibuwe 

    7. Indigenous Language Media and the Survival Game: the Alaroye Newspaper Example Obasanjo Joseph Oyedele and Jendele Hungbo

    Part 3: Management and Sustainability of African Language Media

    8. Reimagining the Future of Indigenous Language Presses in the Digital Era Kehinde Oyesomi, Kevin Onyenankeya and Oluwayemisi Onyenankeya,

    9. A Survey of Management, Organisation, Structure, Content and Column of the Contemporary Yoruba Newspaper Tola Osunuga

    10. Sustaining African Language Newspaper Business: The Yoruba Language Example from Nigeria
    Clement Adeniyi Akangbe 

    Part 4: Towards quality – African Language Journalism Development

    11.: The Significance of African Storytelling in Journalism Wendpanga Eric Segueda and David Anderson Hooker

    12. African Language Journalism in Ghana and the Quest for Quality Journalism: An Investigation of Peace FM Akpojivi Ufuoma and Fosu Modestus

    13. Editorial Policies and the IsiXhosa Language Newspapers at Caxton Media and Independent News Media Mbuyekezo Njeje and Albert Chibuwe

    Part 5: Focus on the Broadcast Media

    14. News Syndication in Local Language Broadcasting in South Africa: Hegemonic Infiltration or Hybridity? Tendai Chari

    Part 6: Borrowing a Leaf

    15. African Language Newspaper Sustainability: Lessons to Learn from Asia Abiodun Salawu


    Abiodun Salawu is Professor of Journalism, Communication and Media Studies and Director of the research entity Indigenous Language Media in Africa at the North-West University, South Africa.