African Language Media  book cover
1st Edition

African Language Media

  • Available for pre-order on February 13, 2023. Item will ship after March 6, 2023
ISBN 9781032395272
March 6, 2023 Forthcoming by Routledge
288 Pages 27 B/W Illustrations

FREE Standard Shipping
SAVE $48.00
was $160.00
USD $112.00

Prices & shipping based on shipping country


Book Description

This book outlines how African language media is affected by politics, technology, culture, and the economy and how this media is creatively produced and appropriated by audiences across cultures and contexts.

African language media can be considered as a tool for communication, socialization, and community that defines the various identities of indigenous people in Africa. This book shows how vernacular media outlets including radio and television, as well as native formats such as festivals, rituals and dance, can be used to influence all facets of local peoples’ experience and understanding of community. The book also explores the relationship between African language media sources and contemporary issues including the digitalization conundrum, peace and conflict resolution, identity formation, hate speech and fake news. Furthermore, it shows how local media can be used for development communication purposes during health and environmental crises. The book includes cases studies demonstrating the uses, experiences and activities related to various forms of media available in African languages.

This book will be of interest to scholars in the field of communication and media studies, health and environmental communication, journalism, African studies and anthropology.

Table of Contents

SECTION 1: MEDIA REPRESENTATIONS, TEXT, CONTEXT AND AFRICAN LANGUAGE MEDIA  1. Introduction: African Language Media: Past, Present and Future  2. A Peek into Afrinet-24 Domestication of Foreign Films in Nigerian Indigenous Languages  3. Relevance of Cultural Studies’ approaches to news media production and consumption analyses in an African context  4. Television cinema in indigenous/African languages, Are we there yet? The portrayal of Women in Naiza Boom films  5. Hausa Folk Music and the challenges of Sustainability in the Nigerian Entertainment Industry  SECTION 2: DIGITAL TECHNOLOGY AND AFRICAN LANGUAGE MEDIA  6. (Dis) continuities of indigenous language radio on social media: The case of South Africa’s Motsweding FM and Radio Zimbabwe  7. Reinterpreting Technological Language: The Use of Social Media Emojis to Construct New Meanings in IsiXhosa Language  8. The purpose of minority language media and the digital shift: the case of "Der Nordschleswiger"  9. Podcasting Covid19 in indigenous languages: Interrogating audio psychology and political anthropomorphism  SECTION 3: HEALTH AND ENVIRONMENTAL CRISIS AND AFRICAN LANGUAGE MEDIA  10. The Role of Traditional Town Criers: Using Indigenous Yoruba Language in COVID-19 Awareness on Radio for Rural Dwellers in Lagos  11. A Critical Analysis of the Kwayedza newspaper’s Ethical Coverage of COVID-19 Crisis in Zimbabwe (March 2020- December 2021)  12. How does the indigenous language media in Malawi report on health crises such as recent COVD 19 global pandemic and HIV/AIDS?  13. Trends in Indigenous Language Media Use for Rural Crime Preventions in South African Region  SECTION 4: AUDIENCE PERCEPTION, PARTICIPATION, ETHNIC, IDENTITY FORMATION AND AFRICAN LANGUAGE MEDIA  14. The importance of audience participation in the success of community radio  15. Culture de la Paix in Central Africa: Building ‘communities of affect’ and safe spaces through Sango broadcasts  16. Marginalised voices: A reception analysis of Omurari FM’s Okaruveze Kovaremane radio programme for people living with disabilities  17. Women’s Participation through Indigenous Language Media and it’s Outcomes, An analysis on Community Radio and Women in Northern Ghana  SECTION 5: CORPORATE COMMUNICATION, PRACTICE-BASED STUDIES AND AFRICAN LANGUAGE MEDIA  18. Reimagining Indigenous African music through the Lens of urban concert halls  SECTION 6: BEAT ANALYSIS, PEACE JOURNALISM AND AFRICAN LANGUAGE MEDIA  19. Socio-Cultural Issues in Ayinla Omowura's Music: Lessons for Social Decadence-Free Society  20. Explicatures and Implicatures in Selected abcderian Yoruba Poetry  21. The Use of Traditional Communication in Public Protests: Evidence from Nigeria  22. In Conclusion: African Language Media

View More



Phillip Mpofu is Senior Lecturer in the Department of Media, Communication, Film and Theatre Arts at Midlands State University, Zimbabwe, and an Extraordinary Researcher in the Indigenous Language Media Research Entity at North West University, Mafikeng Campus in South Africa.

Israel A. Fadipe is a Postdoctoral Research Fellow at the Indigenous Language Media in Africa entity at North West University, South Africa.

Thulani Tshabangu is a Postdoctoral Research Fellow at the Indigenous Language Media in Africa entity at North West University, South Africa.