This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.
Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.
Table of Contents
Chapter 1 Media Agenda Setting in a Competitive and Hostile Environment: The Role of Sources in Setting versus Supporting Topical Discussant Agendas in the Tea Party Patriots’ Facebook Group Sharon Meraz
Chapter 2 Agenda Setting, Elections, and the Impact of Information Technology Jason A. Martin
Chapter 3 Value Resonance and the Origins of Issue Salience Sebastián Valenzuela
Chapter 4 Contingent Factors of Agenda-Setting Effects: How Need for Orientation, Issue Obtrusiveness, and Message Tone Influence Issue Salience and Attitude Strength Yonghwan Kim
Chapter 5 Setting the Political Culture Agenda: The impact of Media Use on Political Trust and Participation in Kosovo Lindita Camaj
Chapter 6 Toward the Third Level of Agenda-Setting Theory: A Network Agenda Setting Model Lei Guo
Chapter 7 It’s Not Just a Laughing Matter: How Entertainment News Programs Influence the Transfer of the Media’s Agenda to the Public’s Agenda Similarly to Traditional Hard News Jennifer Kowalewski
Chapter 8 From What the Public Thinks About to What the Public Does: Agenda-Setting Effects as a Mediator of Media Use and Civic Engagement Soo Jung Moon
Chapter 9 The Public Agenda Along the Life Span: Testing the Life-Cycle Effect of Age on the Agenda-Setting Process Jae Kook Lee
Chapter 10 Online Agenda Setting: A New Frontier for Theory Development Hai Tran
Chapter 11 Consensus-Building Function of Agenda Setting in Times of Crisis: Substantive and Affective Dimensions Vanessa de Macedo Higgins Joyce
Chapter 12 Agenda Setting in the Corporate Sphere: Synthesizing Findings and Identifying New Opportunities in this Growing Domain Matthew W. Ragas
Thomas J. Johnson is the Amon G. Carter Jr. Centennial Professor in the School of Journalism at the University of Texas at Austin. His most recent co-edited book, International Media Communication in a Global Age (Routledge, 2009), examines key issues regarding global communication. Johnson has 50 refereed journal articles published or in press, 19 book chapters, and more than 100 papers at international, national, and regional conferences.
"Agenda Setting in a 2.0 World provides a fresh discussion of significant research issues and opportunities that face modern agenda setting scholarship. This book is recommended to graduate students who would like to explore the various facets of agenda setting research and to mass communication scholars at large." - Guy J. Golan, Syracuse University, USA