Agile Sales: Delivering Customer Journeys of Value and Delight, 1st Edition (Paperback) book cover

Agile Sales

Delivering Customer Journeys of Value and Delight, 1st Edition

By Brad Jeavons

Productivity Press

192 pages

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Paperback: 9780367417536
pub: 2020-05-13
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Hardback: 9780367419424
pub: 2020-05-13
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The Agile philosophy has grown and achieved success initially through the Technology Design and Development teams of some of the world’s largest organizations including Google, Netflix, and Microsoft. Recently, it has been adopted by the marketing departments of these organizations and others and new techniques are evolving for defining, engaging and providing customers amazing unique experiences.

Sales teams are becoming disrupted by technology and the differentiated experiences marketing teams using Agile techniques are building for their customers online. Sales organizations have been looking for a way to avoid disruption and get back into the game with value. Agile is now starting to be adopted by sales teams, enabling these teams to revolutionize the way they engage customers with value and delighting experiences which result in greater value for the customer and themselves.

This book outlines how Agile can help sales teams develop a culture of innovation focused on their customers. The book takes the reader through the customer buying journey (Agile technique) outlining tips and tricks that have come from Agile deployments within sales functions to help them get started.

The key benefit for the reader is the introduction of a proven philosophy and techniques that will help them avoid disruption, elevate themselves from the commodity trap and achieve success again. The book provides the reader insights into how to achieve sustainable change using real life case examples. The reader will also gain enjoyment and delight through the stories told and case examples provided.

About the Author

Brad Jeavons is an Organization Improvement Leader whose purpose is helping people reach their potential. He is focussed on assisting organizations achieve excellence for their people, customers, society and the planet.

Over the past 20 years, Brad has accumulated extensive experience in leadership, sales, manufacturing, logistics, and consulting. He has worked with leading organizations across a broad range of industries such as retail, transport, technology, automotive, food & beverage, health, finance, and many more.

Brad’s passion for helping people led him to become a writer. There is no more powerful way to share knowledge and experience. Brad’s wide range of expertise has combined to provide unique insights and knowledge towards achieving organizational excellence. His first book, "Agile Sales," has been developed from his experience in Operational and Sales Excellence. Brad for many years, had seen salespeople becoming disrupted by technology such as online stores and knowledge sharing systems. His book Agile Sales, provides salespeople and organizations approaches to build agility and start delivering value to customers again.

Brad believes that successful organizational transformation requires more than just improvement to process and tools. It also requires a strong focus on leadership, behavior, and culture to sustain.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Quality Control
BUSINESS & ECONOMICS / Sales & Selling
BUSINESS & ECONOMICS / Sales & Selling / Management
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Production & Operations Management
BUSINESS & ECONOMICS / Workplace Culture