Air Transportation A Global Management Perspective
Now in its ninth edition, Air Transportation: A Global Management Perspective by John Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to think deeply about the decisions a manager implements.
The word "Global" has been added to the subtitle for this edition, reflecting an increased emphasis on worldwide operations, including North America, Latin America/Caribbean, Europe, Asia-Pacific, the Middle East, and Africa. The ninth edition focuses on the "Age of Acceleration," addressing trends related to emerging technologies, such as autonomy, artificial intelligence, augmented reality, virtual reality, 3-D printing, data analytics, blockchain, cybersecurity, etc. New material includes extra information on airport management and operations, air carrier business models, aviation risk, safety and security, and how changing political landscapes impact the aviation industry. Enhanced content is supported by the addition of new chapters and online supplemental resources, including PowerPoint presentations, chapter quizzes, exam questions, and links to online resources.
This wide-ranging textbook is appropriate for nearly all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.
Part One: An Introduction to Air Transportation 1. The Airline Industry: Trends, Challenges, and Strategies 2. Aviation: An Overview 3. Historical Perspective 4. Air Transportation: Regulators and Associations 5. The General Aviation Industry Part Two: Structure and Economics of the Airlines 6. The Airline Industry 7. Economic Characteristics of the Airlines Part Three: Managerial Aspects of Airlines 8. Airline Management and Organization 9. Forecasting Methods 10. Airline Passenger Marketing 11. #Mastering the Art of Airline Social Media 12. Airline Pricing, Demand, and Output Determination 13. Air Cargo 14. Principles of Airline Scheduling 15. Fleet Planning: The Aircraft Selection Process 16. Airline Labor Relations 17. Airline Financing Part Four: The International Scene 18. International Aviation