Air Transportation : A Global Management Perspective book cover
9th Edition

Air Transportation
A Global Management Perspective

  • Available for pre-order on May 3, 2023. Item will ship after May 24, 2023
ISBN 9780367364472
May 24, 2023 Forthcoming by Routledge
672 Pages 72 B/W Illustrations

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USD $105.00

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Book Description

Now in its ninth edition, Air Transportation: A Global Management Perspective by John Wensveen is a well-proven, accessible textbook that offers a comprehensive introduction to the theory and practice of air transport management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to think deeply about the decisions a manager implements.

The word "Global" has been added to the subtitle for this edition, reflecting an increased emphasis on worldwide operations including North America, Latin America/Caribbean, Europe, Asia-Pacific, the Middle East and Africa. The ninth edition focuses on the "Age of Acceleration", addressing trends related to emerging technologies, such as autonomy, artificial intelligence, augmented reality, virtual reality, 3-D printing, data analytics, block chain, cybersecurity, etc. New material includes extra information on airport management and operations, air carrier business models, aviation risk, safety and security, and how changing political landscapes impact the aviation industry. Enhanced content is supported by the addition of new chapters and online supplemental resources including PowerPoint presentations, chapter quizzes, exam questions and links to online resources.

This wide-ranging textbook is appropriate for nearly all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.

Table of Contents

Part One: An Introduction to Air Transportation 1. The Aviation Industry: Trends, Challenges and Strategies 2. Aviation: An Overview 3. Historical Perspective 4. Air Transportation: Regulators and Associations 5. The General Aviation Industry Part Two: Aviation and the Age of Acceleration 6. Emerging Technologies and Impact on Aviation 7. Space Travel: The Next Frontier Part Three: Air Carrier and Airport Business Models 8. The Evolving Air Carrier Business Model 9. The Evolving Airport Business Model Part Four: Six Regions of the World 10. North America 11. Latin American/Caribbean 12. Europe 13. Asia-Pacific 14. Middle East 15. Africa Part Five: Structure and Economics of the Airlines 16. The Airline Industry 17. Economic Characteristics of Airlines Part Six: Managerial Aspects of Airlines 18. Airline Management and Organization 19. Forecasting Methods 20. Airline Passenger Marketing 21. Airline Pricing, Demand, and Output Determination 22. Air Cargo 24. Fleet Planning: The Aircraft Selection Process 25. Airline Labor Relations 26. Airline Financing 27. Aviation Risk, Safety and Security Part Seven: The International Scene 28. International Aviation Appendix: Career Planning in Aviation Glossary

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John Wensveen is Chief Innovation Officer at Nova Southeastern University and Executive Director of the Alan B. Levan | NSU Broward Center of Innovation responsible for overseeing a multimillion-dollar public-private partnership to support the growing entrepreneurial ecosystem in Broward County and South Florida. John is also the official advisor to the Mayor of Broward County on innovation, technology, and entrepreneurship and is an Official Member of the Forbes Technology Council. John is a TEDx speaker and his higher education experience includes faculty and senior leadership positions at Miami Dade College, Purdue University, Dowling College, and Embry-Riddle Aeronautical University. John’s entrepreneurship and industry experience includes senior leadership positions at Mango Aviation Partners, Radixx International, Airline Visions, InterVISTAS, Marriott Vacation Club International, MAXjet Aiways, and Canada 3000 Airlines. John earned Masters and Ph.D. degrees in International Air Transport and Business from Cardiff University (United Kingdom) and a B.A. in Geography and Transportation Land Use Planning from the University of Victoria (Canada).