This book focuses on the major issues that will affect the airline industry in this new millennium. It tells of an industry working on low margins and of cut-throat competition resulting from 'open skies'. Among the issues discussed are:
* the low-cost airline
* the impact of electronic commerce
* the debate on global airline alliances
* privatizing state-owned airlines
* the creation of a Trans Atlantic Common Aviation area
Most importantly, the book carefully analyzes the strategies that are needed for airlines to succeed in the twenty-first century. This is essential reading for anyone interested in aviation.
Table of Contents
1. Recent Trends and Future Prospects 2. Towards 'Open Skies' 3. Beyond 'Open Skies' 4. Alliances: A response to uncertainty or an economic necessity? 5. Labour Is the Key 6. The Low-Cost Revolution 7. E-commerce @ airlines.co 8. State-Owned Airlines: A dying breed or a suitable case for treatment? 9. Strategies for the Twenty-First Century
Rigas Doganis is an airline and airport consultant. He is also Visiting Professor at the College of Aeronautics, Cranfield University and former Chairman/CEO of Olympic in Athens. He is the author of The Airport Business and Flying off Course, also published by Routledge.
'If you have an interest in the future of the airline industry, then I recommend that you read this book. The insight of an expert such as Rigas Doganis is not just invaluable, it is indispensable.' - Micheal O'Leary, Chief Executive, Ryanair
'This book will be useful for those working in the industry but also on a wider scale to anyone interested in aviation especially in the wake of the crisis which has hit European airlines in the latter half of 2001.' - European Access Plus