270 pages | 55 B/W Illus.
Many business sectors have been, and are being, forced to compete with new competitors-disrupters of some sort-who have found new ways to create and deliver new value for customers often through the use of technology that is coupled with a new underlying production or business model, and/or a broad array of partners, including, in some cases, customers themselves. Think about the disruption created by Apple by the introduction of the iPod and iTunes, and by Netflix within the entertainment sectors using partners within the ecosystem; think of Uber that didn’t build an app around the taxi business but rather built a mobility business around the app to improve customer experience.
Airline Industry considers whether the airline industry is poised for disruptive innovations from inside or outside of the industry. Although airlines have a long history of continuous improvements and innovation, few of their innovations can be classified as disruptive innovations. The few disruptive innovations that did emerge were facilitated, for example by new technology (jet aircraft) and government policy (deregulation). Now there are new forces in play-customers who expect to receive products that are more personalized and experience-based throughout the entire journey, new customer interfaces (via social media), advanced information systems and analytics, financially powerful airlines based in emerging nations, and the rise of unencumbered entrepreneurs who think differently as well as platform-focused integrators.
"This book is an excellent primer on innovation in many industries whose goal is to create and deliver new value to customers. The authoritative author explores what disruptive innovation is and focuses on the global airline industry and its fascinating history of disruptive forces, innovations and adaptations, and their impacts and meanings."
D. Brand, CHOICE, Harvard University, USA
1. Perspectives on Disruptive Innovation
2. Relevance to the Airline Industry
3. Disruptive Forces and their Convergence
4. Adaptation Strategies by Airlines
5. Adaptation Strategies: Developing and Emerging Markets
6. Adaptation Strategies by Airports
7. Airline Transformational Opportunities
8. Potential Disruptive Innovators and Scenarios
9. Closing Thoughts: Innovating in the Air Travel Space
10. Thought Leadership Piece Authors-
Rob Broere—The missing link for the airline industry transformation
Nico Buchholz—Just change or disruptive innovation: a look at the mobility providers and the ability for a passion to change
John Grant—From Evolution to Disruption: The Next Twenty Years
Peeter Kivestu—The Under-Appreciated Importance of Hubs as Disruptors
Dan-Koops and Robert Engelen—The Digital Airline: From Digital Strategy to Airline Strategy
Eric Leopold—What can an industry, like air travel, do to embrace change and transform itself?
Barry Parsons—On the Question of Airline Disruption
Rob Solomon—Lessons Learned and Issues that Linger
Frederik Van Essen—Smart airlines get connected: The case for on-board connectivity
Dan Wacksman—"Google It?"
Lisa Wallace—Insights from the Air Cargo Sector