1st Edition

Airlines in a Post-Pandemic World Preparing for Constant Turbulence Ahead

By Nawal K. Taneja Copyright 2021
    362 Pages 61 B/W Illustrations
    by Routledge

    The COVID-19 pandemic represents an extraordinary inflection point that caught airlines worldwide unprepared, causing CEOs to recalibrate their business models. This book explains why this unprecedented pandemic is different from the past disruptions experienced by the airline industry during the past 50 years, and what airlines and related businesses now can do to adapt to the dramatically changed marketplace.

    This book presents two future scenarios: continuous improvements and elastic supply. These are considered in three specific contexts for the rebuilding of the airline business. These contexts, in the order of urgency with respect to change from the status quo, are the following. The first context is for airlines to become better prepared to deal with frequent and deeper disruptions that could be localized or globalized relating to such areas as climate change, geopolitics, and cybersecurity. The second context is to collaborate and integrate within the much broader travel ecosystem, possibly using platforms to innovate on new value systems. The third context, which has always been the case and drives the first two, is for airlines to offer real solutions to people’s travel needs, solutions developed with imagination and turbocharged innovation, even as we contemplate new technology airplanes and mobility as a service solutions.

    This book is recommended reading for all senior-level practitioners of airlines and related businesses, as well as aviation policy makers worldwide.

    Acknowledgments; Foreword Fariba E Alamdari, Former Vice President Marketing Strategy, Boeing Commercial Airplane, USA. Former Professor of Air Transport Management and Dean of Engineering, Manufacturing and Science, Cranfield University, UK.; Foreword Kimberly J. Becker, President and CEO, San Diego County Regional Airport Authority; Foreword Sir Tim Clark, President, Emirates Airline; Foreword Pradeep Fernandes, Vice President of Strategy, Boeing Commercial Airlines; Foreword Michael Frankenberg, Chief Executive Officer, HaCon, and Head Intermodal Solutions at Siemens Mobility; Foreword Bob Lange, Senior Vice President, Business Analysis and Market Forecast, Airbus; Foreword Joe Leader, Chief Executive Officer, APEX (Airline Passenger Experience Association)/IFSA (International Flight Services Association); Foreword Andres de Leon, Chief Executive Officer, HyperloopTT; Foreword Andrew Lobbenberg, European Aviation Equity Research Analysts, HSBC; Foreword Nicolas Petrovic, Chief Executive Officer, Siemens for France and Belgium; Foreword Sébastien Rigoigne, Co-Founder, Chief Executive & Data Privacy Officer, Predicio; Foreword Timo Schamber, Managing Director, heyworld GmbH, a Subsidiary of Lufthansa Cargo; Foreword Stefan Schulte, Executive Board Chairman of Fraport AG Frankfurt Airport Services Worldwide; Foreword Thomas Wittmann, Managing Director, Lufthansa Systems, GmbH; Chapter 1 Introduction; Background; Two Scenarios; Chapter Outlines; Chapter 2 Managing Conventional and Non-Conventional Scenarios; Scenario 1: Continuous Improvements; Scenario 2: Elastic Supply; Chapter 3 Rebuilding Networks and Operations from Ground Zero; Strategizing for the Continuous Improvement Scenario; Strategizing for the Elastic Supply Scenario; Chapter 4 Plotting Commercial Strategies in a Dynamic Marketplace; Transitioning from Physical Assets to Digital Assets; Developing Customer Management Capabilities; Changing Perspectives for Revenue Management; Rethinking Distribution Systems and Processes; Redeveloping Brand and Loyalty; Chapter 5 Moving Toward an "Informationalized" Business; Transforming Business Models around Digital Assets; Data and Information Technologies; Managing Operations in Real Time; New Forms of Organizational Alignment; Chapter 6 Unlocking New Sources of Value; Adapting to the Two Scenarios by Removing Constraints; Leveraging Insights from Best Business Practices; Chapter 7 Thought Leadership Pieces: Redefining Air Service Development in a Post-COVID World Brian D’Amico, Air Service Program Manager, San Diego International Airport; What can oil and gas, the military, and researchers teach us about weathering these turbulences? Frédéric Ducros, Former Chief Transformation Officer, AirAsia, Former Head of Change Management at Cathay Pacific; Profit optimized fleets, successfully designed airliners: the power of digitalized bottom-up projects Karl Echtermeyer, Director Fleet Projects, Deutsche Lufthansa AG; Reinventing Airport Business Models in India Kapil Kaul, CEO and Director, CAPAGlobal and Binit Somaia, Director, CAPAGlobal; Start with the customer Antoine de Kerviler, Vice President, EMEA Field CTO Travel Transportation Hospitality, Salesforce; Demand-Based Scheduling Dietmar Kirchner Senior Policy Advisor and Peter Glade, Chief Commercial Officer, SunExpress; Business Digital Twins: Architectures of the Future Peeter Kivestu, Founder & Principal, Oplytix and Andrew Fu and Ryan Williamson, Co-Founders, Transity; Evolving the Next Distribution Model: Its impact on analytics and data requirements John Lancaster, Founder and Chief Scientist, Lancaster Analytics; Industry strategies for the new normal in air travel Eric Leopold, Former Director, Industry Strategy Airline Capability, IATA; The Hammer & Dance process based on Door-to-Door modelling Benedikt Mandel, Managing Director, MKmetric GmbH and Julian Mandel, Economic Psychologist and Model Developer, MKmetric GmbH; Consolidation and nationalisation on the North Atlantic Keith McMullan and James Halstead, Managing Partners, Aviation Strategy Ltd.; Having your head in the clouds while keeping your feet on the ground Simone van Neerven, Founder, reBel.la and Former Head of Innovation, Vueling, and Jirka Stradal, Founder, TalkAir and Captain, KLM; How Brand Experience Drives Revenue and Loyalty Moé Weisensee, Customer Experience and Digital Marketing, Airbus; About the author; Index


    Nawal K. Taneja has five decades of experience in the airline industry and is a published author. He is currently Executive-in-Residence at Fisher College of Business, The Ohio State University, USA.