192 Pages
by
Routledge
192 Pages
by
Routledge
192 Pages
by
Routledge
Also available as eBook on:
For most of the post-war period, alcohol problems had been viewed primarily as individual problems. During the 1970s and 1980s, research highlighted the importance of larger socio-economic factors in shaping drinking levels, patterns and problems. However, it largely ignored a paramount force which shaped this larger socio-economic environment: the modern multinational corporation.
The aim of... Read more
Acknowledgements. Preface. Introduction: Corporate Power and Public Health. Part One: Structure of the Global Market 1. A Historical Overview 2. Output, Trade and Consumption 3. Employment and Technology Part Two: Corporate Structures 4. Contours of Growth 5. Dynamics of Beer 6. Dynamics of Wine 7. Dynamics of Distilled Spirits 8. Wholesaling and Retailing Part Three: Corporate Marketing Strategies 9. The Marketing Complex 10. Advertising and Promotion 11. Overseas Sales Strategies 12. Pricing and Finance Capital. Index.
Biography
John Cavanagh and Frederick F. Clairmonte
