All In: The Future of Business Leadership, 1st Edition (Paperback) book cover

All In

The Future of Business Leadership, 1st Edition

By David Grayson, Chris Coulter, Mark Lee


206 pages

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Paperback: 9781138549227
pub: 2018-06-07
Hardback: 9781138549234
pub: 2018-06-06
eBook (VitalSource) : 9781351001205
pub: 2018-05-23
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Written by three leading thinkers in the field of sustainability, All In defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.

All In draws on research involving thousands of experts globally as collected via the GlobeScan-SustainAbility Leaders Survey over two decades. The book also reveals insights from dozens of interviews with Chairs, CEOs and Chief Sustainability Officers of pioneering companies, including 3M, BASF, BP, DuPont, Google, GE, Huawei, IKEA, Interface, Marks & Spencer, Natura, Nestlé, Nike, Novo Nordisk, Patagonia, Shell, Tata, Toyota, Unilever and Walmart, explaining how they have gained recognition, created value and boosted resiliency based on their sustainability leadership. All In also outlines what the private sector must do to lift sustainability performance, protect business’s license to operate and help deliver the UN Sustainable Development Goals by 2030.

This unique book, rich with quantitative and qualitative insights, offers current and aspiring business leaders a succinct overview of the most important developments and trends in corporate sustainability and responsible leadership. All In will also appeal to others interested in why sustainability has become a critical mainstream business issue.

With a foreword by Dan Hendrix, Chairman, Interface, and afterword by Paul Polman, CEO, Unilever.


"All In provides very useful insights for management thinking and helps define what a successful and purposeful business looks like in the future."

Dominic Barton, Global Managing Partner of McKinsey & Co

"All In is required reading for leaders from all disciplines – business, non-profits, academia, government – to better understand the potential and necessity of an engaged and responsible private sector to create the future we want."

Rt. Hon. Joe Clark, former Prime Minister of Canada

"All In does an outstanding job mapping best practice in corporate sustainability. While most past leadership examples feature European and North American companies, the lessons are universal, making the book a perfect primer for business leaders globally seeking to make sustainability core to how they manage their company in the future."

Clarissa Lins, founder of Catavento Consultoria, Brazil, and Member of the Sustainability Committee of Vale

"All In provides a critical contribution to why and how business needs to commit to sustainability at pace and scale in the coming years; this should be required reading for the next generation of business leaders."

Liz Maw, CEO, Net Impact, the global community of students and professionals who want to become the most effective change agents they can be

"All In is an accessible account of the landscape and the activities of vanguard companies and individuals seeking to embed strategic sustainability in their organisations. I'd like to think it is not a coincidence that many of them have participated in a CISL Sustainability Leadership programme over the past three decades!"

Dame Polly Courtice DBE, LVO, Director of the University of Cambridge Institute for Sustainability Leadership (CISL)

"At Unipart Group we aim to keep abreast of the very latest in management thinking and practice. All In offers a fascinating perspective for any business which wants to prosper in the future."

Dr John M.Neill CBE, Executive Chairman, Unipart Group of Companies

The Asian Institute of Management is committed to helping build Enterprises for Society. All In shows businesses just how to be an enterprise for society and more. The book illustrates global good practices with rigour. It hits the management sweet-spot!"

Dr Jikyeong Kang, PhD, President and Dean, Asian Institute of Management, Manila

"I am going "All In" after reading Coulter, Lee & Grayson’s fresh angle on the challenges of business leadership seen through a sustainability lens. What was once an optional corporate endeavor is now core to business strategy and will define company legacy and impact."

Tensie Whelan, Clinical Professor of Business and Society, Director, Center for Sustainable Business, NYU, Stern School of Business

"My experience in the Asian Forum for Enterprise in Society and the corporate boards I am part of show that many businesses - large and small, public and private - want to understand and manage the risks and opportunities of their Social, Environmental and Economic Impacts. All In is packed full with insights, examples and tips for how to do so. I also look forward to a future edition where I am confident there will be even more Asian examples quoted!"

Dato Timothy Ong, Chairman, Asia Inc Forum, Brunei

Table of Contents

Foreword: Dan Hendrix, Chairman, Interface



Chapter 1: Twenty Years of the GlobeScan-SustainAbility Leaders Survey

Chapter 2: Crossing the Threshold to Corporate Sustainability Leadership


Chapter 3: Purpose

Chapter 4: Plan

Chapter 5: Culture

Chapter 6: Collaboration

Chapter 7: Advocacy

Chapter 8: Unilever – Going All in

Chapter 9: Interface - Scaling Mount Sustainability

Chapter 10: Present Best Practice Checklist


Chapter 11: Individual Leadership for Sustainability

Chapter 12: 2030 Leadership Horizon


Afterword: Paul Polman, CEO, Unilever

About the Authors


David Grayson is Emeritus Professor of Corporate Responsibility at the Cranfield School of Management. He is also chair of the charity Carers UK. He is a former Managing Director of Business in the Community.

Chris Coulter is CEO of GlobeScan, an insights and strategy consultancy focused on helping leadership organizations build trust with their stakeholders. He also serves on the boards of Good World Solutions and Canadian Business for Social Responsibility (CBSR).

Mark Lee is Executive Director of SustainAbility, a think tank and consultancy accelerating corporate sustainability leadership. He chairs the Advisory Board of Sustainable Brands and sits on the Senior Advisory Board of the Centre for Responsible Business at the Haas Business School at UC Berkeley.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Business Ethics
BUSINESS & ECONOMICS / Consumer Behavior
BUSINESS & ECONOMICS / Corporate Governance

Author Interviews

Check out the interviews below with David, Chris and Mark to find out what they have to say about the future of business leadership.

Take a look at this interview with the authors by Jennifer Elks from Sustainable Brands, 'Q&A: Will We Go 'All In'? The Past, Present and Future of Sustainability Leadership'.

All In author, David Grayson is interviewed by Business Vancouver for the launch of the new book.

Check out this article by Barbara Everdene and Mia Overall from Sustainable Brands, 'Transformational Leadership in Action...and In Transition' featuring All In. Read the article for more information!

'Then and Now: How Corporations Went ‘All In’ on Sustainability' Callie Enlow interviews the authors of All In, David, Mark and Chris in the latest article on MakeChange

Listen to the GreenBiz 350 Podcast with Mark Lee, 'Lessons in how sustainability creates business value'. Click here to listen to what he has to say!

David Grayson, Chris Coulter and Mark Lee give provide insight into 'The power of engagement and intrapreneurism in sustainability leadership' for GreenBiz. Check out the article here!

Take a look at this article by David Grayson, 'Businesses Must Go All In For Sustainability' for RSA.

David Grayson, is interviewed by Katie Hyson, Director of Thought Leadership at Business Fights Poverty. Watch the Podcast interview here!

The TriplePundit has called All In 'The Corporate Responsibility Summer Must-Read for the C-Suite' in their review by Dave Armon. Check out the review here!

David Grayson features in this latest guest blog for PNE Group, ‘Defining the Next Chapter of Business Sustainability’.