Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

Alternative Food Politics: From the Margins to the Mainstream book cover

1st Edition

Alternative Food Politics From the Margins to the Mainstream

Edited By Michelle Phillipov, Katherine Kirkwood Copyright 2019
276 Pages
by Routledge

276 Pages 12 B/W Illustrations
by Routledge

276 Pages 12 B/W Illustrations
by Routledge
Also available as eBook on:
Media interest in food has intensified in recent years, leading to a contemporary food landscape where ‘alternative’ food practices are increasingly visible. Concerns that were once exclusively the domain of activist movements motivated by environmental, animal rights, health and anti-corporate agendas are now central to primetime television cooking shows, mobile apps and social media. This... Read more

Introduction: Thinking 'With' Media: Margins, Mainstreams and the Media Politics of Food  PART 1: Limits and Paradoxes  1. The (Continuing) Paradox of the Organic Label: Reflections on US Trajectories in the Era of Mainstreaming  2. Mainstreaming New Nordic Cuisine? Alternative Food Politics and the Problems of Scale Jumping and Scale Bending  3. When Carrots Become Posh: Untangling the Relationship Between ‘Heritage’ Foods and Social Distinction  PART 2: New Political Platforms  4. Promising Sustainable Foods: Entrepreneurial Visions of Sustainable Food Futures  5. The Welcome Dinner Project: Food Hospitality Activism and Digital Media  6. Food sovereignty: Deep Histories, Digital Activism and the Emergence of a Transnational Public  PART 3: Personal Food Politics and Entanglements  7. It’s Not (Just) About the F-ckin’ Animals: How Veganism is Changing, and Why that Matters  8. Vitalities and Visceralities: Alternative Body/Food Politics in Digital Media  9. The Ethical Masquerade: (Un)masking Mechanisms of Power Behind ‘Ethical’ Meat  PART 4: Reframing Production and Consumption  10. The Consumer Labelling Turn in Farmed Animal Welfare Politics: From the Margins of Animal Advocacy to Mainstream Supermarket Shelves  11. Confronting Food Waste in MasterChef Australia: Media Production and Recalcitrant Matter  12. Supermarkets, Celebrity Chefs and Private Labels: The ‘Alternative’ Reframing of Processed Foods

Biography

Michelle Phillipov is a lecturer in Media at the University of Adelaide, Australia. Her work explores how media’s intensified interest in the provenance of food and the ethics of food production is shaping public debate, consumer politics, and media and food industry practices.



Katherine Kirkwood is a PhD candidate at the Queensland University of Technology, Australia. Her research investigates popular culture’s relationship with everyday Australian food culture and how media and cultural texts inform and shape Australians’ approach to food, their culinary interests and concerns.

Add to Cart