1st Edition

Amateur Media
Social, cultural and legal perspectives





ISBN 9780415782654
Published June 27, 2012 by Routledge
256 Pages

USD $160.00

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Book Description

The rise of Web 2.0 has pushed the amateur to the forefront of public discourse, public policy and media scholarship. Typically non-salaried, non-specialist and untrained in media production, amateur producers are now seen as key drivers of the creative economy. But how do the activities of citizen journalists, fan fiction writers and bedroom musicians connect with longer traditions of extra-institutional media production?

This edited collection provides a much-needed interdisciplinary contextualisation of amateur media before and after Web 2.0. Surveying the institutional, economic and legal construction of the amateur media producer via a series of case studies, it features contributions from experts in the fields of law, economics and media studies based in the UK, Europe and Singapore. Each section of the book contains a detailed case study on a selected topic, followed by two further pieces providing additional analysis and commentary. Using an extraordinary array of case studies and examples, from YouTube to online games, from subtitling communities to reality TV, the book is neither a celebration of amateur production nor a denunciation of the demise of professional media industries. Rather, this book presents a critical dialogue across law and the humanities, exploring the dynamic tensions and interdependencies between amateur and professional creative production. This book will appeal to both academics and students of intellectual property and media law, as well as to scholars and students of economics, media, cultural and internet studies.

Table of Contents

Section I: Economic histories  1. Histories of user-generated content: between formal and informal media economies  2. Competing myths of informal economies  3. Start with the household  Section II: Platform politics  4.  Amateur digital content and proportional commerce  5. YouTube and the formalisation of amateur media  6. The relationship between user-generated content and commerce  Section III: Amateurs and authenticity  7. The manufacture of ‘authentic’ buzz and the legal relations of MasterChef  8. Harry Potter and the transformation wand: fair use, canonicity and fan activity  9. The simulation of ‘authentic’ buzz: T-Mobile and the flash mob dance  Section IV: Cultural intermediaries  10. Prestige and professionalisation at the margins of the journalistic field: the case of music writers  11. Swedish subtitling strike called off! Fan-to-fan piracy, translation, and the primacy of authorisation  12. Have amateur media enhanced the possibilities for good media work?  Section V: Property and play  13. Minecraft as Web 2.0: amateur creativity and digital games  14. Cosplay, creativity and immaterial labours of love  15. Web Zero: the amateur and the indie game developer  Section VI: Anonymity, identity and publicity  16. Anonymous speech on the internet  17. The privacy interest in anonymous blogging  18. ‘Privacy’ of social networking texts

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Editor(s)

Biography

Dan Hunter is a Professor of Law and Director of the Institute for Information Law & Policy at New York Law School. He is author of Oxford Introduction to US Law: Intellectual Property

Ramon Lobato is a postdoctoral fellow with the ARC Centre of Excellence for Creative Industries and Innovation at the Institute for Social Research, Swinburne University of Technology. He is the author of Shadow Economies of Cinema: Mapping Informal Film Distribution.

Megan Richardson is a Professor of Law and Joint Director of the Centre for Media and Communications Law at the University of Melbourne. She is co-author, with Julian Thomas, of Fashioning Intellectual Property: Exhibition, Advertising and the Press, 1789–1918

Julian Thomas is Professor of Media and Communications and Director, Swinburne Institute for Social Research, Swinburne University of Technology. He is co-author, with Megan Richardson, of Fashioning Intellectual Property: Exhibition, Advertising and the Press, 1789–1918.