The pressures and demands of professionalism and commercialization have transformed Britain's sports. At the end of the 20th century sports have been packaged and marketed as mass entertainment for a national or even international audience. This volume explores different facets of this phenomenon.
European Sport Management Quaterly
"the strength of this text is the richness of the accounts od each sport
Social change impacts not just upon voting behaviour and party identity but also the formulation of policy. But how do social changes and political developments interact? Which shapes which? Reflecting a belief that social and political structures cannot be understood either in isolation from each other or from the historical processes which form them, this series will examine the forces that have shaped British society and culture. Cross- disciplinary approaches will be encouraged. In the process, the series will aim to make a contribution to existing fields, such as politics, history, sociology and media studies, as well as opening out new and hitherto-neglected fields.