1st Edition

Ambidextrous Strategy Antecedents, Strategic Choices, and Performance

By Agnieszka Zakrzewska-Bielawska Copyright 2021
250 Pages 16 B/W Illustrations
by Routledge

250 Pages 16 B/W Illustrations
by Routledge

250 Pages 16 B/W Illustrations
by Routledge

Strategies of enterprises evolve with the development of strategic management theory and new concepts, models, and outlooks that emerge with it. The concept of ambidexterity is a relatively new approach to business development strategies, which involves simultaneous exploration and exploitation activities to ensure the success of the company and a relatively sustainable competitive advantage.... Read more

1. Ambidexterity as a Concept for the Modern Company’s Development.  2. Antecedents and Performance of an Ambidextrous Strategy.  3. Methodology.  4. Ambidextrous Strategy: Findings from Polish Companies.

Biography

Agnieszka Zakrzewska-Bielawska is Professor in the Department of Management at Lodz University of Technology, Poland.