The American Film Market Presents series includes books on topics such as financing, distribution, pitching, law, and marketing, and is a collaboration between The American Film Market (AFM), the largest motion picture market in the world, and Focal Press.
By Eve Light Honthaner
March 12, 2010
This book is for working film/TV professionals and students alike. If you're a line producer, production manager, production supervisor, assistant director or production coordinator--the book has everything you'll need (including all the forms, contracts, releases and checklists) to set up and run ...
By Anne Zeiser
June 24, 2015
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple...