1st Edition
An Integrated Approach to Innovation Management A Corporate Social Responsibility Perspective
1. Product Innovation Management in the Light of the Literature
2. Distribution in the FMCG Industry: Structure and Dynamics
3. Customer Attitudes Towards Product Innovation in the FMCG Sector
4. The Role of Social Responsibility in Product Innovation Management
5. Conclusion
Biography
Dr. Judyta Kabus is an assistant professor at Jan Długosz University, Poland.
Dr. Radosław Wolniak is a full professor at the Department of Economics and Informatics at the Silesian University of Technology, Poland.
Dr. habil. Andrzej Brzeziński, a specialist in the fields of entrepreneurship, management, economic education, and sports sponsorship, is an associate professor at the University of Lower Silesia, Poland.
Angelika Brzozowska completed her bachelor’s degree in political science with a specialization in political marketing. She is currently pursuing an engineering degree in logistics at the Częstochowa University of Technology, Poland.
