192 Pages
by
Routledge
192 Pages
by
Routledge
192 Pages
by
Routledge
Also available as eBook on:
In this clear and highly accessible book, Tony Feldman provides an account of the evolution and application of digital media. Clarifying its underlying technologies, he identifies its immense commercial and human potential. Using as a starting point a simplification which considers new media in two distinct sectors; packaged 'off-line' media such as CD-ROMs; and the world of transmitted media... Read more
1 WHAT DIGITAL REVOLUTION? Analogue and digital information, Speaking the language of computers, Commercialising electronic media What is interactivity? Designing and implementing interactivity, Capturing hearts and minds Do we need interactivity? 2 MULTIMEDIA 3 THE COMPACT DISC ARRIVES 4 MYTH AND REALITY ON THE SUPERHIGHWAY 5 ONLINE NETWORKS 6 WEB COMMERCE 7 WHAT DOES IT ALL MEAN?
Biography
Tony Feldman, one of Europe’s leading digital media consultants, is a founding director of the highly respected media and convergence analysts Informed Sources International. A prolific writer, his recent books include Multimedia (1994) and Electronic Media Markets (1992, with Julian Dickens). He also edits the authoritative European newsletter Interactive Media International.
