1st Edition
An Introduction to News Product Management Innovation for Newsrooms and Readers
Acknowledgements
Introduction
What Is Product Management?
1. The News Product Manager
2. A Brief History of Product Management
3. Theories of Product Management
4. Theories of Innovation
Product Management in News
5. The Business of Content
6. Managing News Innovation
7. The Mission of News Product
Making News Products
8. Product Is Research
9. Product Is Prioritization
10. Product Is Building
11. Product Is Learning
Glossary
Index
Biography
Damon Kiesow is Knight Chair in Journalism Innovation at the Missouri School of Journalism, USA.
Damon Kiesow has written a book that, for the first time, fully, clearly, and eloquently outlines the ideas behind news product thinking, why it matters, and how to do it. No one knows the topic better, his prose is wonderfully clear, and the book’s organization is inspired.
Tom Rosenstiel, Co-author of The Elements of Journalism
Through critical analysis and real-world examples, Damon Kiesow demonstrates how news product management can drive sustainable innovation and ensure that what media organizations do leads to better service for communities.
Feli Carrique, Executive Director, News Product Alliance
No one better than Damon Kiesow—an innovator and leader in news product—to explain the importance of this first new job description in news in a century. This book will teach journalism’s next leaders how to build the future of news, one focused as much on serving publics as making products.
Jeff Jarvis, Newmark School of Journalism at CUNY, author of The Gutenberg Parenthesis
This book is a must read for anyone interested in the digital transformation of news. Like all good news product managers, Damon Kiesow brings together business strategy, design thinking, technology frameworks, and journalism’s mission to create a blueprint for how practitioners can ensure the needs of their audiences are the driving force behind their work.
Julia Beizer, Chief Digital Officer, Bloomberg Media
