252 pages | 13 B/W Illus.
At a time of radical shifts in power across the globe, the sixth edition of An Introduction to Political Communication examines the role of the media in the political process. Brian McNair reflects on the role of communication in key events such as the referendum vote for the UK’s withdrawal from the European Union, the rise of nationalist populism in Europe, and the victory of Donald Trump in the 2016 US presidential election. He explores the use of communication as a weapon by Islamic State and other insurgent organisations, and by Putin’s Russia in its dealings with the West, including the hacking of Democratic Party emails in 2016. McNair argues that an expanding globalised public sphere and digital media network have transformed political communication, allowing political actors, from politicians and pressure groups to trade unions and terrorist organisations, to bypass traditional, established media in communicating their messages.
This sixth edition of McNair’s classic text has been comprehensively revised and updated to include:
List of Illustrations Preface and acknowledgements Preface to sixth edition PART I Politics in the age of mediation 1. Politics in the age of mediation 2. Politics, democracy and the media 3. The effects of political communication 4. The political media 5. The media as political actors PART II Communication politics 6. Party political communication I: Advertising 7. Party political communication II: Political public relations 8. Pressure-group politics and the oxygen of publicity 9. Political communication in a globalised world 10. Conclusion: mediated politics and the democratic process Notes Bibliography Index
This series encompasses the broad field of media and cultural studies. Its main concerns are the media and the public sphere: on whether the media empower or fail to empower popular forces in society; media organizations and public policy; political communication; and the role of media entertainment, ranging from potboilers and the human interest story to rock music and TV sport.
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