1st Edition
An Introduction to User Experience Design Integrating Research, Practitioner, and Student Perspectives
About the Editor
Contributors
Preface Sylvie Studente
Acknowledgements
SECTION ONE: UX Design Fundamentals
Chapter 1: Towards an Understanding of User Experience Design
Sylvie Studente
Chapter 2: An Introduction to UX Design Research
Annika Wolff
Chapter 3: Student Perspective: Data Science for Predictive UX Design
Jolene Gan
Chapter 4: Industry Perspective: Prototyping Approaches
Naomi Winter
SECTION TWO: Leading UX Projects
Chapter 5: Aligning Marketing Strategy with User Experience Design
Bhavini Desai
Chapter 6: Exploring the Core Principles of Consumer Psychology
Kate Nightingale
Chapter 7: Student Perspective: Developing UX Teams
Gina Boddecker & Natalia Lefterova
Chapter 8: Industry Perspective: Agile Project Management in User Experience Design
Cicek Tanrikulu & Yaprak Tanrikulu
SECTION THREE: Forward Facing Perspectives
Chapter 9: Web Marketing and UX Design for Consumers of Tomorrow
Marialena Zinopoulou
Chapter 10: Exploring and Visualising Data
John Saint
Chapter 11: Student Perspective: Creating a Portfolio
Vlada Zdorovenko & Devanshi Chandara
Chapter 12: Industry Perspective: Extending the Shelf-Life of UX Research
Nicola Flüchter
Biography
About the Editor:
Dr. Sylvie Studente is an Assistant Professor in UX Design at Regents University London where she leads the MA User Experience Design Programme. She obtained her PhD in Human Computer Interaction from the Knowledge Media Institute in 2008 and is currently studying towards an EdD at the Institute of Educational Technology at the Open University. She has been an active researcher for 26 years in the area of educational technology and has been involved in a number of projects designing and developing technology for schools, universities and government projects. Her current research focuses upon the application of conversational AI in Higher Education to support international students through facilitating social and academic inclusion. More specifically, her work focuses upon building digital learning communities to foster a sense of belongingness via peer connections and enhancing study engagement for international students.
To date she has published a number of books, book chapters and journal articles applying UX design principles to the development of educational technology. She has undertaken several media interviews on her research projects and most recently was awarded the Best Presentation Award at both the International Conference on Education and the International Conference on Artificial Intelligence in Education. In addition to her course leader duties she supervises doctoral students at the University of Northampton and leads the inaugural UX Design Conference at Regents University London.
