Although sustainability efforts in business are still a work in progress, it is increasingly clear that key elements of a new generation of enterprises will be radically different from those of our contemporary modern industrial economy. The core distinctions between what currently exists and what is being created are communicated in this book through the compelling metaphor of Ants, Galileo, and Gandhi.
This collection, developed from The Natural Step's conference on Sustainability and Innovation in 2002, provides radical ideas for generating a new perspective on the dynamics of business systems. "Ants" symbolise the lessons to be learned from nature and the dependence of individual beings on broader, complex systems. "Galileo" embodies brilliance in perceiving and proving that the current paradigm is flawed. 'Gandhi' exemplifies exceptional compassion in fighting for fundamental change.
All of these attributes are increasingly relevant in a world where, globally, we are experiencing both a steady decline in life-supporting resources and rising demands. Recognition of these challenges is sparking innovation within the private sector where the first glimmers of systemic change can be seen. The book examines the emergence of 21st-century enterprises that recognise their reliance on broad social and ecological systems ("ants"), incorporate sparks of genius rooted in rigorous analyses ("Galileo"), and acknowledge the importance of compassion and determination within any endeavour ("Gandhi").
With contributions from Ray Anderson, Gretchen Daily, Karl-Henrik Rob
Preface1. Introduction: envisioning the prototypical company of the 21st centuryRay Anderson, Interface Inc., Atlanta, GA, USAPart 1: The transition to sustainability-oriented enterprises2. Understanding nature's services to societiesGretchen Daily, Stanford University, California, USA, and Katherine Ellison, Investigative Journalist, California, USA3. Reconsidering business from a systems perspective: the paradigm shift to sustainability-oriented enterprises and financial servicesSissel Waage, The Natural Step, California, USA4. Integrating sustainability into business strategy and operations: applying The Natural Step approach and framework and backcasting from principles of sustainabilityKarl-Henrik Robèrt, Blekinge Technical University and The Natural Step, SwedenPart 2: Case studies of evolving business initiatives5. Sustainability and dematerialisation at Hewlett PackardDavid Hudson, Consultant to Hewlett Packard, USA, and Lynelle Preston, Sustainability Manager, Hewlett Packard, USA6. Engaging in change management: transformation through sustainability strategy at Norm Thompson OutfittersDerek Smith, Norm Thompson Outfitters, Oregon, USA7. Recreating natural-resource-based businesses: sustaining the land and communities in the US New NorthwestCecilia Danks, University of Vermont, USA, and Martin Goebel and Karen Steer, Sustainable Northwest, Oregon, USA8. Growing a sustainable business: establishing and financing new ecologically and socially restorative venturesMatthew A. Klein, Verdant Power, Washington, DC, USAPart 3: Case studies from the financial services sector9. Screening for sustainability: a case study of the Dow Jones Sustainability IndexAlois Flatz, SAM Sustainable Asset Management, Switzerland10. Banking on sustainability: A case study of Shorebank Enterprise PacificJennifer Sokolove, University of California at Berkeley, USAPart 4: Reporting and accountability11. Improving sustainability disclosure: the Global Reporting Initiative GuidelinesAllen L. White, Special Advisor to the Global Reporting Initiative, USAPart 5: Pathways forward to organisational and societal change12. Organisational change for sustainability within enterprises and financial servicesSissel Waage, The Natural Step, California, USA, and Juli Torok, Independent Consultant, Berkeley, California, USA13. Catalysing action and organisational change: the role of personal and group (re)vitalisation in sustainability initiativesHilary Bradbury, Case Western Reserve University, Ohio, USA14. Conclusion: a shift toward sustainability within companies and the financial services sectorSissel Waage, The Natural Step, California, USA
In Ants, Galileo & Gandhi ... Sissel Waage ... and her preeminent group of contributors have carefully and persuasively found a balance capturing the essence of sustainability while at the same time identifying and assessing important lessons to be learned from their experience ... Anyone or any business seeking to begin, refine, or implement their sustainability-related business practices should have this book in their library. - Corporate Environmental Strategy Vol. 10 Issue 10, 2003 - Don Smith |
| These are smart, detailed, in-the-trenches case studies of how companies align sustainability with business success, along with the scientific and societal rationale that amplify these initiatives' importance. Mainstream managers will find both guidance and inspiration. - The Green Business Letter, November 2003