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3rd Edition

Applied Mass Communication Theory A Guide for Media Practitioners

By Jack Rosenberry, Lauren A. Vicker Copyright 2022

310 Pages 20 B/W Illustrations

by Routledge

310 Pages 20 B/W Illustrations

by Routledge

310 Pages 20 B/W Illustrations

by Routledge

Also available as eBook on:

Taylor & Francis eBooks
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Description

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both... Read more

Table of Contents

1 Theory and the Study of Communication

2 Historical Developments in Mass Communication Theory

3 The Individual Perspective on Mass Communication Theory

4 The Sociological Perspective on Mass Communication Theory

5 The Alternative Paradigms of Critical and Cultural Studies

6 International Communication Theories

7 Research Principles and Practices

8 Quantitative Research Methods

9 Qualitative Research Methods

10 Beyond Theory and Research

Author(s)

Biography

Jack Rosenberry is a Professor Emeritus of the Department of Media and Communication at St. John Fisher College in Rochester, New York, U.S.A.

Lauren A. Vicker is Communications Professor Emeritus at St. John Fisher College in Rochester, New York, U.S.A.

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