Applied Research for Growth, Innovation and Sustainable Impact

1. Impact of Artificial Intelligence on HR Recruitment and Selection
Satyajeet Nanda, Rakte, Jijabai B. and Arjun Govind
2. Consumer Behavior Towards Cloud Kitchens
Mahalakshmi, Harold Andrew Patrick and Nepoleon M. P.
3. Comparative Analysis of Hybrid Mutual Funds
Shrinivas R. Patil, Kiran Kumar M. and Srinivasan Arun Kumar
4. Crucial Elements for Success in the Interior Design Industry
Anantha Subramanya Iyer K. N., Sachin Parappagoudar and Supriya Rai
5. Gender Disparities in Creative Thinking
Vinayak Anil Bhat, Surabhi Jha and Dinesh Nilkant Rao
6. Engaging Employees Effectively Through HR Strategic Edge
Saimantee Bhattacharya, Gayathri R. and Ajithkumar M.
7. Impact of Branding on Consumer Purchasing Decisions
Suparna Ghosal, Harold Andrew Patrick and Nepoleon M. P.
8. AI (Generative CHATGPT)—The Cognitive Resilience as an Augmenting Tool for
Management Educators
Srinivasan Arun Kumar, Lourden Selvamani and Jayalakshmi K. U.
9. Social Media Engagement as a Lens for Investor Behavior
Rupesh Kumar Sinha, Abhilasha R. and Riya Mukhopadhyay
10. Job Satisfaction Insights—A Focus on Textile Employees
L. Sudershan Reddy, Shashi Kanth Dikshit and A. Dimple
11. Perception and Engagements—The Neo Bank Experience
Anusha S. Sangondimathm, Chaya Bagrecha and Vivekananda Jalimanchi
12. Taxpayer Awareness and Use of Tax-Saving Instruments
Vinoth S., Anoop Jagetia and Ramaprabha D.
13. Impact of Psychological Climate on Employee Engagement
Sarangapani Nivarthi
14. Financial Stability Analysis of Indian Public Sector Banks Using Camel and
Machine Learning Models
Gopalakrishnan Chinnasamy, Sireesha Nanduri and Jyothi M.
15. From Ratings to Revenue—How Online Reviews Drive Buying Behavior
M. Govindaraj, R. Satish Kumar and Irum Khan
16. Exploring the Influence of Augmented Reality (AR) on Consumer Purchase Decisions in
E-Commerce—A Comprehensive Bibliometric Analysis
Krishna Koppa, Rahul Krishnan and Rachana H.P.
17. Driving Sustainability Through Green Finance
Manita D. Shah, Kiran Kumar M. and Ashwini H.M.
18. Consumer Shift to Mobile Wallets—Shaping the Future of New Digital Era
Smita M. Gaikwad, Saurabh Srivastava and Ishita Gopi
19. Optimizing Recruitment for Efficiency and Organizational Fit
Shivangi Gera, Pooja Nagpal and Ramneek Ahluwalia
20. Influence of Point-of-Purchase Displays on Consumer Behaviour
Lubna Ambreen, Anusha Nadiger and Chandrakala L.
21. Impact of Gender Inclusiveness on Workplace Culture
Tejaswini S., Brinda M. and Rajeshwari H. K.
22. Impact of Age Diversity and Motivational Factors on Employee Engagement
Gayathri R., Nataraju and Vivek Gupta
23. Impact of Government Incentives on Electric Vehicle Adoption
Saurabh Srivastava, Jagadeesh Babu MK and Kalavathy K. S.
24. Strategies and Insights to the Impact of Digital Marketing on the Consumer Behavior
Umesh Chandra, M. Nalini Sunil and Shwetha G.S.
25. Assessing Green Patenting Efficiency in Indian Higher Educational Institutions—
Machine Learning and Dea Approach
Shalini R., Lourden Selvamani and G. Divyalakshmi
26. Celebrity Endorsements in Fashion Purchases
Bharath Sampath, J. Joshua Selvakumar and G. Suganya
27. Strategic Implications of Online Pharmacy Trends on Pharmaceutical Supply Chain
Shashi Kant Dikshit, Sheetal N. Acharya and Bharath Sampath
28. Fintech’s Role in Transforming Banking Services
Sireesha Nanduri, Madhuchandrika and Divyesh Kumar
29. Unveiling Dual Relationship—Maharatna Performance and Sectoral Dynamics
Madhavi R., Sridhar Patra and Deepakala R.
30. A Study on the Russia-Ukraine War and Asian Stock Markets
Madhavi R., Jayshree Mishra and Chitra Shashidhar
31. Embracing the Digital Shift—A Study on Modern E-Recruitment Methods
Neena P.C., Isani Gazalabanu Abdul Gafar and Minerva Das
32. Analyzing Return and Volatility Spillovers Between Futures and Spot Markets—
Nifty and Its Constituents
Srinivasan Arun Kumar, Anoop Jagetia and Devi S. Nair
33. Consumer Perceptions and Engagement towards Push Notifications and the Impact on
Behavioral Response
Kesavulu Poola, K. Preetham and Sunil R. Hegde
34. Role of Technology in Banking Services
E. Anandaraja, Divyalakshmi and Shalini R.
35. Venture Capital Investment and Its Impact on India’s GDP
Mansi Kukreja, Madhuchandrika and Rohith Kumar
36. Comparative Analysis of Banking Stocks—BSE BANKEX vs. NEPSE
K. Ravichandran, Ajitha S. and Punniyamoorthy
37. Impact of Warehouse Management and Physical Distribution in the Cement Industry
G.S. Vijaya and Vidyashree
38. Genesis of High Attrition Rate in the Indian Aviation Industry—A Myopic View
Vaibhav Goutham Suresh, Karthik Kudkuli and Somasundaram Gopal
39. Analyzing Consumer Behavior in Airport Retail—Insights from the Quad by BLR
Karthik Kudkuli, Vaibhav Goutham Suresh and Aiswarya Babu N.
40. Expectation v/s Perception—A Servqual Analysis of Airline Service Quality
Aiswarya Babu N., Vaibhav Goutham Suresh and M. H. Sharieff
41. Impact of Influencer Marketing on FMCG Cosmetics Purchase Decisions
Nagesh B., Manoj Kumar J. and Vinaykumar A.
42. Analyzing Macroeconomic Indicators and the Indian Rupee
Pujari Sudharsana Reddy, Shalini R. and Shrinivas R. Patil
43. Exploring Decision-making Behaviour’s Influence on Intentions and Subjective
Norms in Consumer Choices
Maya Manoj, M. Sampath Nagi and K. Nikhil Kumar
44. Exploring the Experiences and Challenges of Freelancers in the Indian Gig Economy
Salma Begum, Uma C. Swadimath and Shalu Singh
45. Impact of Demonetization on India’s Economy and Financial Sector
Dhanya J. S., M.K. Lodi and Sunitha B. K.
46. Factors Influencing Consumer Behavior and Preferences in Online Food Delivery Apps
Asha S., C.G. Accamma and Sanju Xavier
47. Determinants of Students’ Preference for Educational Loans
Preethi K.A., Shilpa Sandhu and Shirisha Kumari Balagam
48. Digital Disruption in Food Delivery—How Online Ordering is Reshaping Consumer Behavior
Shalu Singh, Smita M. Gaikwad and Savitha S.
49. Social Media’s Impact on Emerging Adults’ Financial Investments
Roopa Traisa, Divya. A. Reddy and Sunitha B. K.
50. Impact of Packaging on Purchase Decisions
Sana Saima, Jayati Gupta and Vineeth Ravindran
51. Impact of Inclusive Hiring on Culture and Performance
M.K. Lodi, Dhanya J. S. and Adithi
52. Bridging the Gap—The Impact of Financial Knowledge Level on Tax Planning Strategies
Ramaprabha, Shaji Thomas and M. Roopa
53. Generational Views on E-Recruitment Adoption
Pooja Nagpal, Shivangi Gera and Ramneek Ahluwalia
54. Operational Performance and Profitability—A Comparative Study of Paytm and Nykaa
Shaji Thomas, Sireesha Nanduri and Navitha Kushal
55. Impact of Working Capital Management on Firm Profitability
Richa Tiwari, Vyshnavi A. and Mithun Kumar S.
56. Exploring the Interplay Between Workplace Spirituality, Happiness, and
Work Experience— A Moderation Analysis
Shakeela Banu C., Baisakhi Debnath and Bhargavi Hemmige
57. Evaluating the Performance of Large-Cap Mutual Fund Schemes
C. Sharmila Rao, Padmashree P. and Kiran Prabhu
58. Risk Tolerance in Investment Decisions
Umakanth S., Priya Makhija and Manisha Tripathi
59. Social Media Marketing in High-Street Fashion Brands
Shruthi Bekal, Mansi Wilkinson and Daania Akil Sait
60. Capital Structure in India’s Automobile Industry
Sahana B. S., Shilpa Mary T. and Megha Shree R.
61. The Effect of Futures Markets on Return and Volatility—Comparative Study of
Pre- and Post-Futures S&P 500, CNX Nifty, and Nifty Junior
Chaya Bagrecha, Pujari Sudharsana Reddy and Anusha S. Sangondimath
62. Online Gambling Preferences and Consequences
Ravichandran Krishnamoorthy, E. Anandharaja, Ajitha S. and P. Muralidhar
63. Optimizing ERP for Human Capital Management
Srinivasa K. Immadi
64. Exploring Influence of Social Media Marketing on Purchase Decision Making Process—
An Insight from South Indian Consumers
G. Sunitha, V. V. Madhav and Sri Sai Chilukuri
65. Evaluating Marketing and Promotional Effectiveness on Social Media and Bookmarking Platforms
Anantha Subramanya Iyer K. N., P. Srinivas Rao and K. Sangeetha
66. Influence of Pandemic-Induced Risk Awareness on Life Insurance Preferences
Shivaprasad G. and Ravindra Babu S.
67. Evaluating Socio-Cognitive Barriers Influencing Sustainable Product Purchasing Decisions
Bharath Sampath, P. Srinivas Rao and S. Shiny
68. Engagement-Retention Nexus: How Recognition and Rewards Sustain Organizational Talent
Dinesh Nilkanta Rao, R. Nandagopal and P. Srinivas Rao
69. Unlocking the potential of Zoomers Embracing Sustainable Entrepreneurship with a
New Perception
Noor Fathima and Lubna Ambreen
70. The Role of Sustainable Finance in Climate Resilience: Current Approaches and Knowledge Gaps
Sireesha Nanduri, N. Madhuchandrika and Divyesh Kumar
71. From Hashtags to Hangers: A Bibliometric Exploration of Gen Z’s Social Media Sentiments on
Fashion Apparel Experiences
Krishna Koppa, Amarnath A. and Ajithkumar M.

Biography

Dr. Harold Andrew Patrick

Professor Harold, Dean at Jain (Deemed-to-be University), CMS Business School, is an Industrial and Organizational Psychologist with over 35 years of academic and corporate experience. With 100+ publications, global recognitions, and clients like Infosys and Boeing, he bridges research and practice through diagnostics, training, and leadership in academic and industry forums.

Dr. Ravichandran Krishnamoorthy

Dr. Ravichandran Krishnamoorthy, a finance expert with 22+ years of experience, has received global recognition for contributions to education and sustainability. A postdoctoral fellow and Ph.D. in Finance, he has published 25 international papers, authored 12 books, and consulted for the Abu Dhabi Stock Exchange and UN-backed development projects.