Applied Research in Business and Education

1 FreshSight: a convolutional neural network approach for real-time produce freshness and shelf-life assessment
W. P. R. Fernando and A. Kirupananda
2 Exploring how mobile learning impacts student motivation among university undergraduates in Sri Lanka
Asanthika Melanie Upananda and Dinamithrage Ruwanie Prasanthika Upananda
3 A comprehensive study: exploring the underlying causes of mental disorders in children
Vathsala J. Karunanayake and Nipuni Wijesinghe
4 Exploring the impact of perceived digital infrastructure on the work satisfaction of digital nomads in Sri Lanka
Dakshini Ganepola and Rasika Ranaweera
5 The role of workplace ostracism and negative reciprocity beliefs in shaping knowledge hiding in Sri Lanka’s information technology sector
L. Mayuran and T. Thasika
6 Enhancing argumentative writing skills through structured asynchronous forum debates in English as a second language (ESL) context
T.M.B.N. Thennakoon
7 Balancing innovation and public health: a critical analysis of Sri Lanka’s patent law regime and its impact on medicine accessibility
Tharinsa Gamage
8 Lean management in the apparel sector: a systematic literature review
J.H.P.K. Sithumini Jayasekara, G.R.S. Kulasekara and T.S.M. Amarasena
9 Catalyzing SME digital capacity through private campus-led training: a qualitative study in Southern Sri Lanka
Manodhya Sudasinghe and T.S.L.W. Gunawardana
10 Green products purchase intention of generation Z; the mediating role of attitudes
P. M. E. Priyadarshani, D. Weerasekera and A.P. Silva
11 The factors influencing educators’ self-esteem in higher education, Sri Lanka: a concept paper
S. S. E. Joseph and Khwaja Abdul-Cader
12 AI in higher education: implications for diversity of languages and inclusion of knowledges from the global South
Kyria Rebeca Finardi
13 Real-time automated barcode system for GRN and issuing in mechanical spare parts management
Lahiru Wijewickrama, N.P. Dharmasiri, Buddima Bandara, G.A.D. Nawoda, G.I.P Perera and Janitha Jeewantha
14 Beyond opposition: how hierarchical power enables collective leadership - insights from a Sri Lankan IT company
Vidusha Nathavitharana
15 Women entrepreneurs and digital innovation: unlocking emerging research possibilities
D.F. Dissanayake and R.M.S.P. Rajapaksha
16 Impact of user-generated content interaction quality, brand attitude, brand engagement, on purchase intention among generation Z restaurant goers in Sri Lanka
Jayotsna Jithwari Munasinghe, Venura Colombage and Janith Iddawala
17 The power of peers: analyzing eWOM influence on online purchase behavior of Gen Z consumers in Indian skincare market
Prashant Balchandra Kalaskar, Piyush Dixit and Krushna Prasad Mishra
18 Cross-cultural perspectives on work–life integration: an empirical study from a South Asian organizational context
W.Y.I. Walpola, T. T. Ediriweera and H.A.D.D. Hansika
19 Gender inequity in logistics: unraveling systemic barriers to women’s managerial roles in Sri Lanka
G. H. R. Wijewardhana, H. A. D. D. Hansika and T.T. Ediriweera
20 Factors affecting availability of essential medicine in selected government hospitals in regional directorate of health services Gampaha: a supply chain perspective
G.S.S. Dharmarathne, G.P.K. Perera and A.P. Silva
21 Future professionals’ entrepreneurial intentions, sustainability and global competence: paving the way for a Sustainable Global Entrepreneurship
Ramon Andres Ortiz-Rojo and Adonai Jose Lacruz
22 The impact of digital technologies on sustainability performance of the supply chains
Banusha Aruchunarasa and Ilaria Guandalini
23 Impact of sensory marketing initiatives on brand loyalty with the mediation of emotional engagement and cognitive perception on Gen Z coffee enthusiasts in Colombo district, Sri Lanka
Thara Iddagoda and Venura Colombage
24 The influence of short video characteristics on the continued viewing behavior of social media advertisements, with particular reference to generation Z consumers in Sri Lanka
Kelum Weththasinghe, Venura Colombage and Piumal Herath
25 The impact of store atmosphere on Gen Z consumers’ purchase intention of fashion retail stores: an S-O-R study 222
Vihanga Prasansana, Piumal Herath, Thisal Yatawara and Vasanthakumar Kumaradeepan
26 Adopting circular economy principles in the Sri Lankan Aluminum manufacturing industry: a comprehensive qualitative case study
M. L. Kalinga, K. Sachin, E.M.A.R. Ekanayaka, H.G.Y.L. Jinadasa and G.H. Yohan Sangdeepa
27 Impact of occupational health and safety management practices on operational-level employee commitment in the Sri Lankan apparel manufacturing industry: Galle District-Koggala free trade zone
S.S. De Silva , G.R.S. Kulasekara and S.C.R.S. Akash
28 Enhancing personality-job fit in business analytics undergraduates: a big five model approach using mini-IPIP and text analytics
Yadawa Weerakoon, Manumi Wijesinghe, Maninda Edirisooriya and Indra Mahakalanda
29 Generative AI and copyright law: a comparative study on copyright protection for AI generated audio-visual works in Sri Lanka, the US and India 262
H.M.Oshan N. Piumantha
30 Optimizing inflation forecasting for strategic economic planning in Sri Lanka: a changepoint detection and crisis-responsive structural break approach
A. M. Dilushika, A.P. Hewaarachchi, H. R. I. Perera and S. M. D. M. K. Samarakoon
31 Factors influencing the adoption intention of using mobile payment services in Sri Lanka
J. R. Miranda, A.P.R.M.T. Renu and S. Rajakarunanayake
32 Assessing public awareness of the digital television transition in Sri Lanka: is television more than just pictures?
Tharaka Nayanapriya and Sasanka Asitha Ranatunga
33 Understanding the factors that influence engagement with YouTube study vlogs
MAAN Perera and W. A. Piyumi Udeshinee
34 Understanding and advancing sustainable tourism: a case study of tourism stakeholders in western province, Sri Lanka
S. Gunaratne and T. Bellingham
35 Fostering writing autonomy in ESL learners: self-directed learning with ChatGPT in large-class settings
Ashani Jayasundara and Fairoza Fairooz
36 The impact of gamification in enhancing user engagement and motivation for learning management platforms
U.P.D.P. Maduranga, J.P.D. Wijesekara, H.P. Dissanayake, M.G. Tharaka Nayanapriya and P.S. Kankanamge
37 Equipping arbitration to seize the future and not fall behind: a roadmap for Sri Lanka in the wake of the era of artificial intelligence
M.D. Chavindri Chiranga Perera
38 Tackling the abuse of the doctrine of Fair use training Gen-AI models; a study through an analysis of the US and Indian legal frameworks
H.M Oshan N. Piumantha, S. A. Wanniachy and M.D. Chavindri Chiranga Perera
39 The role of credit risk management strategies in achieving sustainable competitive advantage
C. H Adhikari, A.B.S. Tharaka and A.A.M.A.K. Panamaldeniya
40 Investigating operational drivers of the bullwhip effect in the upstream supply chain of the FMCG industry
Ashani Galagedara and Shaja M.M.M.

Biography

Dr. W A Piyumi Udeshinee (Lead Editor)

is a Senior Lecturer attached to the Faculty of Business at NSBM Green University, Sri Lanka. She is currently the Dean of the Faculty of Postgraduate Studies and Professional Advancement. She holds a PhD from Stockholm University, Sweden where her research focused on dynamic assessment as a feedback strategy in technology-enhanced language learning.

Ms. Sashini Gayanika (Associate Editor)

is a Senior Lecturer at the Faculty of Business, NSBM Green University, Sri Lanka, with expertise in Economics and Business Administration. She has completed her mas□ter’s in Economics at University of Colombo and reading for her PhD at University of Colombo. Her research interests lie in Economics and Behavioural Finance and has published in local and international journals.

Ms. Thilini De Silva (Editor)

is the Dean of the Faculty of Business at NSBM Green University and a pioneer academic of the faculty. A first-class graduate in Banking and Finance from Wayamba University and a dual gold medallist, she holds an MBA from the Postgraduate Institute of Management and is currently pursuing a PhD at Stockholm University, Sweden on women empowerment, entrepreneurship, gender, and social media.