1st Edition

Applied Screenwriting How to Write True Scripts for Creative and Commercial Video

By Carey Martin Copyright 2024
    172 Pages 44 B/W Illustrations
    by Routledge

    172 Pages 44 B/W Illustrations
    by Routledge

    Putting a vision on the page for creative and commercial video is harder than it seems, but author Carey Martin explains how to bring these tools to bear in the “work for hire” environment.

    Whilst other texts focus on writing the next award winner, this can be out of reach both logistically and financially for many. Instead, readers will learn how to write what they want the eyes of the audience to see and the ears of the audience to hear, in such a way that the Producer and Director can read the creative blueprint and bring that vision to life. The text will walk readers through a focused and practical consideration of the camera, the edit, and the sound design, in addition to a straightforward application of basic story principles. By understanding writing for video as more than creating a recorded play, readers will become more effective screenwriters and, should they wish, Producers and Directors as well.

    This book is ideal for students of screenwriting and those writing scripts for message-driven video for corporate, nonprofit, and commercial production.

    1. “Applied” versus “Basic” Screenwriting  2. The Story: The Pulse of the Script  3. The Production Team: The Target for the Script  4. The Format: The Structure of the Script  5. The Scene Description: Opening the Eyes of the Audience  6. Camera and Lighting: Focusing the Eyes of the Audience  7. Editing: Moving the Eyes of the Audience  8. Audio: The Ears of the Audience  9. The Conclusion: The Effect on the Audience  10. Appendix 1: How to Format a Script ... in the Form of a Script  11. Appendix 2: The Narrative, the Split-Column, and the North Star  12. Appendix 3: Watching to Listen  A Filmography of Dialogue


    Carey Martin is Professor of Digital Media at Liberty University, USA. He has worked and written for local broadcast television, nonprofit educational media, Fortune 500 corporate video, and independent film before and during his academic career. He has earned multiple peer-reviewed awards for his screenwriting and directing, including for his short film Ohfer (2016).

    Carey Martin has written a simple, effective, and accessible book for the education of first-time screenwriters.

    - David Carren, Screenwriter and Professor at the University of Texas Rio Grande Valley, USA

    This is a field that requires an encyclopaedic knowledge of the subject matter with a global perspective and that’s exactly what this book provides.