1st Edition
Archaeology Is a Brand! The Meaning of Archaeology in Contemporary Popular Culture
By Cornelius Holtorf
Copyright 2007
196 Pages
by
Routledge
196 Pages
by
Routledge
196 Pages
by
Routledge
Also available as eBook on:
What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the... Read more
Chapter 1 Investigating the meaning of archaeology in popular culture; Chapter 2 A travel log; Chapter 3 Archaeology in the mass media; Chapter 4 What people are thinking about archaeology; Chapter 5 The archaeologist in popular culture: key themes; Chapter 6 Chapter 6 Strategies of engagement; Chapter 7 Public archaeology reconsidered;
Biography
Cornelius Holtorf
