1st Edition
Artificial Intelligence, Co-Creation and Creativity The New Frontier for Innovation
Artificial intelligence has deeply impacted our understanding of creativity and the human ability to generate creative outputs. New applications for creative tasks are rapidly evolving, and new tools are constantly being developed with much greater optimal capabilities. Importantly, the success of implementing such tools for creative tasks is still heavily dependent on human supervision and input. Therefore, it is vital to understand and critically reflect on the nature of co-creative processes between humans and AI. This book addresses such issues and provides insights into how humans can augment their capabilities of generating creative and innovative outputs by successfully co-creating with artificial intelligence.
The book is intentionally divided into three main parts, to allow for a comprehensive and holistic perspective on human and AI co-creation for creative tasks. The sections are divided as: PART 1: Principles of AI And Creativity, PART 2: Critical Issues on Artificial Co-Creation and PART 3: Industry Specific Discussions.
Consequently, the book provides a holistic insight on the topic, covering various issues and perspectives, and enabling an accessible read to a broad audience. For example, chapters cover examples across different industry sectors, including music, arts, science, and management. Furthermore, the book covers critical questions involving copyrights, ethical concerns, relationship with algorithms, and context-based issues. Only by critically reflecting on the intrinsic issues of AI and learning how to work with it effectively for creative purposes, we will be able to benefit from its full potential to augment human creative abilities in an appropriate manner.
This novel, edited collection is an essential read for scholars working on the intersection of AI, creativity, arts, and management.
INTRODUCTION
Introducing “Artificial Intelligence, Co-Creation, and Creativity: The New Frontier for Innovation”.
Francisco Tigre Moura
PART 1: PRINCIPLES OF AI AND CREATIVITY
1. AI Creativity in The Light of Autonomy
Ali Nikrang, Karin Breckner, Thomas Neumayr, Frederik Hirschmann and Mirjam Augstein
2. Creativity as a Socio-Technical Phenomenon: Implication for The Research on AI And Creativity
Mariya Dzhimova
3. Rethinking Creativity Frameworks for Artificial Intelligence
Francisco Tigre Moura
4. Creative Sense-Making: A Cognitive Framework for Modeling Interaction Dynamics in Co-Creative AI
Nicholas Davis
5. Demystifying AI Techniques for Creative Domains: A Beginner's Guide to Empowering Human Creativity
Thorsten Fröhlich
PART 2: CRITICAL ISSUES ON ARTIFICIAL CREATIVITY
6. Creating Images with Generative AI: An Imaginative Aid?
Claire Anscomb
7. AI And Art: Non-Human, Still Human, Or All Too Human?
Caterina Moruzzi and Oreste Campagner
8. AI and Creativity in Marketing: Contrasting the Experience and Perspectives of Practitioners and Academics
Pasha Abkenar, Francisco Tigre Moura and Clare Hindley
9. On the Test Bench: How to Evaluate the Quality of AI Systems?
André Hollstein
10. Copyright Aspects of Generative AI in Germany and the EU: An Overview
Dr. Stefan Ellenberg
11. AI Creativity and Human Enhancement: The Identity Link
Kristina Khutsishvili
PART 3: INDUSTRY SPECIFIC DISCUSSIONS
12. Make Some Noise: Digital Art and Artificial Intelligence Striking a Chord
Trevor Borg, Elena Said, Jonathan Attard and Dylan Seychell
13. Exploring Perceptions and Usage of Generative Artificial Intelligence: An Empirical Study Among Management Students
Tobias Naujoks, Benjamin Schulte, and Cansu Hattula
14. Co-Creation with Artificial Intelligence in Marketing: The Case of the Data Analytics Company Dataiku
Nicole Lontzek
15. Artificial Intelligence as A Creative Scientist
Markus C. Hemmer
16. Recent Advancements and Use Cases on Co-Creation, Procedural Content Generation, And Computational Creativity in Video Games
Elif Surer
CONCLUSION
Conclusions: “Embracing Human-AI Co-Creation: Navigating Through Opportunities and Challenges”
Francisco Tigre Moura
Biography
Francisco Tigre Moura is Professor of Marketing at IU International University of Applied Sciences, Germany.
