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Artificial Intelligence, Co-Creation and Creativity: The New Frontier for Innovation book cover

1st Edition

Artificial Intelligence, Co-Creation and Creativity The New Frontier for Innovation

Edited By Francisco Tigre Moura Copyright 2025
254 Pages 20 B/W Illustrations
by Routledge

254 Pages 20 B/W Illustrations
by Routledge

254 Pages 20 B/W Illustrations
by Routledge
Also available as eBook on:
Artificial intelligence (AI) has deeply impacted our understanding of creativity and the human ability to generate creative outputs. New applications for creative tasks are rapidly evolving, and new tools are constantly being developed with much greater optimal capabilities. Importantly, the success of implementing such tools for creative tasks is still heavily dependent on human supervision and... Read more

INTRODUCTION   

Introducing Artificial Intelligence, Co-Creation, and Creativity: The New Frontier for Innovation  

Francisco Tigre Moura  

PART 1: PRINCIPLES OF AI AND CREATIVITY  

1. AI Creativity in The Light of Autonomy  

Ali Nikrang, Karin Breckner, Thomas Neumayr, Frederik Hirschmann and Mirjam Augstein  

2. Creativity as a Socio-Technical Phenomenon: Implication for The Research on AI And Creativity  

Mariya Dzhimova  

3. Rethinking Creativity Frameworks for Artificial Intelligence  

Francisco Tigre Moura  

4. Creative Sense-Making: A Cognitive Framework for Modeling Interaction Dynamics in Co-Creative AI  

Nicholas Davis  

5. Demystifying AI Techniques for Creative Domains: A Beginner's Guide to Empowering Human Creativity  

Thorsten Fröhlich  

PART 2: CRITICAL ISSUES ON ARTIFICIAL CO-CREATION

6. Creating Images with Generative AI: An Imaginative Aid?  

Claire Anscomb  

7. AI And Art: Non-Human, Still Human, Or All Too Human?  

Caterina Moruzzi and Oreste Campagner  

8. AI and Creativity in Marketing: Contrasting the Experience and Perspectives of Practitioners and Academics  

Pasha Abkenar, Francisco Tigre Moura, and Clare Hindley  

9. On the Test Bench: How to Evaluate the Quality of AI Systems?  

André Hollstein  

10. Copyright Aspects of Generative AI in Germany and the EU: An Overview  

Stefan Ellenberg  

11. AI Creativity and Human Enhancement: The Identity Link  

Kristina Khutsishvili  

PART 3: INDUSTRY-SPECIFIC DISCUSSIONS  

12. Make Some Noise: Digital Art and Artificial Intelligence Striking a Chord  

Trevor Borg, Elena Said, Jonathan Attard and Dylan Seychell  

13. Exploring Perceptions and Usage of Generative Artificial Intelligence: An Empirical Study Among Management Students  

Tobias Naujoks, Benjamin Schulte, and Cansu Hattula  

14. Co-Creation with Artificial Intelligence in Marketing: The Case of the Data Analytics Company Dataiku  

Nicole Lontzek  

15. Artificial Intelligence as A Creative Scientist  

Markus C. Hemmer  

16. Recent Advancements and Use Cases on Co-Creation, Procedural Content Generation, And Computational Creativity in Video Games  

Elif Surer  

CONCLUSION   

Conclusions: “Embracing Human-AI Co-Creation: Navigating Through Opportunities and Challenges”    

Francisco Tigre Moura  

Biography

Francisco Tigre Moura is Professor of Marketing at the IU International University of Applied Sciences, Germany.

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