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Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management

About the Series

In an era defined by rapid technological innovation, this book series aims to illustrate the widespread adoption of emerging technologies to address business challenges and drive innovation. This series serves as an indispensable resource for professionals and scholars seeking to harness the power of technology to drive organisational growth in this highly competitive world.

The series welcomes new books that offer invaluable insights into leveraging cutting-edge technology, tools, and methodologies for Business Management. It focuses on application-based studies, real-world case studies, and best practices. Experts across multiple disciplines, including Computer Science, Information Technology, Data Science, Business Administration, Management Science, Economics, and Engineering, are invited to contribute to this series.

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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

1st Edition


Edited By Hemachandran K, Debdutta Choudhury, Hemachandran K, Jorge A. Wise, Revathi T
December 10, 2024

The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions. It includes real-world case studies and examples from diverse marketing domains, demonstrating how ...

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