1st Edition
Artificial Intelligence for Business An Implementation Guide Containing Practical and Industry-Specific Case Studies
Artificial intelligence (AI) is transforming the business world at an unprecedented pace. From automating mundane tasks to predicting consumer behaviour, AI is changing the way businesses operate across all sectors. This book is an exploration of AI in business applications, highlighting the diverse range of ways in which AI is being used across different industries.
The book begins with an overview of AI in business and its impact on the workforce. It then explores the role of AI in marketing, advertising, and tourism. The use of AI in personalized recommendations and chatbots is discussed in detail. The book then moves on to examine how AI is changing the retail industry, improving supply chain management, and enhancing the customer experience.
The media and entertainment industry is also examined, with a focus on how AI is being used to personalize content and improve the user experience. The book also explores the use of AI in human resources, insurance, legal, and finance. The impact of AI on talent identification, recruitment, underwriting, document analysis, and financial forecasting is discussed in detail.
In the healthcare and sports industries, AI is transforming the way we approach diagnosis, treatment, and training. The book examines how AI is being used to analyse medical images, develop personalized treatment plans, and improve patient outcomes. The use of AI in sports performance analysis is also discussed in detail.
Finally, the book explores the use of AI in agriculture, energy, education, and the public sector. The potential of AI to optimize crop yields, reduce energy consumption, and improve the quality of education is discussed in detail. The book also examines how AI is being used to improve public services, such as transportation and emergency services.
This book is a valuable resource for academics, researchers, professionals, and policymakers who are interested in understanding the potential of AI in the business world. The contributions from leading experts and researchers provide a comprehensive overview of AI in business applications, and how it is transforming different sectors.
The book also examines the ethical dilemmas that arise from the use of AI in business, such as the impact on privacy and data security, and the potential for bias in AI algorithms. It provides valuable insights into how businesses can ensure that the use of AI is ethical and responsible.
In conclusion, this book is a must-read for anyone interested in the potential of AI in the business world. It provides a comprehensive overview of AI in business applications and how it is transforming different sectors. The book examines the ethical dilemmas that arise from the use of AI in business, providing valuable insights into how businesses can ensure that the use of AI is ethical and responsible. We hope that readers will find this book informative and thought-provoking.
Chapter 1 : INTRODUCTION TO AI IN BUSINESS APPLICATIONS
Author(s):
G. DIVYA SREE, Woxsen University, Hyderabad.
M.B.S.M.S. ANIRUDH, Woxsen University, Hyderabad.
CHINNA SWAMY DUDEKULA Northumbria University Newcastle.
HEMACHANDRAN K, Woxsen University, Hyderabad.
Chapter No.2:
Digital revolution and sustainability without well-founded mathematical education?
Author:
Máté Farkas-Kis (Corvinus University of Budapest, [email protected])
Chapter 3: Human apprehension and Artificial Intelligence: dilemma of Artificial Intelligence fostering human-like cognizance, ethics and cognitive capabilities and the current infusion of AI in business.
Author(s):
*Krisharth Deepak Misra, Woxsen University, Hyderabad
*Himani, Woxsen University, Hyderabad
**Dr. Raul V. Rodriguez, Vice President Woxsen University, Hyderabad
Chapter 4: Artificial Intelligence in Marketing Applications
*Geetha Manoharan, SR University, Warangal, Telangana-506371, India.
Subhashini Durai, GRD Institute of Management, Coimbatore, Tamil Nadu-641014, India.
Sunitha Purushottam Ashtikar, SR University, Warangal, Telangana-506371, India.
** Neelam Kumari, Dublin Business School Dublin, Ireland, [email protected].
Chapter 5: Artificial Intelligence in Tourism and Advertising
Kajal Nagar, Woxsen University, Hyderabad,
Y. Giri Meghana, Woxsen University, Hyderabad,
Aishwarya Rout, Woxsen University , Hyderabad,
Chapter 6: Artificial Intelligence in Retail Marketing
Author(s):
*Nirmalya Kundu, MBA-Gen, Woxsen University, Hyderabad.
** Dr. Farhan Mustafa, Research Scholar, Department of Management Studies, Indian Institute of Technology, Roorkee,
*** Hemachandran K, Head of Analytics department Woxsen University, Hyderabad,
**** Channabasava Chola , Department of Electronics and Information Convergence Engineering, College of Electronics and Information, Kyung Hee University, Suwon-si 17104, Republic of Korea.
Chapter 07: Innovative Recruitment Strategies Using Knowledge Management Systems for Business Sustainability
Author(s):
*Sahithi Chittimineni (Woxsen University, [email protected])
**Geddam Anirudh (Woxsen University, [email protected])
***Sanjay M S (Woxsen University, [email protected])
**** Anil Audumbar Pise, University of the Witwatersrand, Johannesburg, South Africa
Chapter 8: Human Resources
Aakarsh Tattari, Woxsen University, Hyderabad.
Debdutta Choudhury, Woxsen University, Hyderabad.
Chapter 9: Evolution of Chatbot in Human Resource Management
Author(s)
*Mikkilineni Varshini, Woxsen University, Hyderabad
**Dhanekula Rohita, Woxsen University, Hyderabad
***Dr.K.Hemachandran, Woxsen University, Hyderabad
Chapter 10: AI in Insurance
Author(s):
*Syed Hasan Jafar, Woxsen University, Hyderabad, India
**Shakeb Akhtar, Woxsen University, Hyderabad, India
***Satirenjit Kaur Johl, Universiti Teknologi PETRONAS, PERAK, Malaysia
Chapter 11: Finance
Author(s):
*Syed Hasan Jafar, Woxsen University, Hyderabad, India
**Dr. Parvez Alam, Woxsen University, Hyderabad, India
*** Hani EL-Chaarani, Beirut Arab University, Lebanon
Chapter 12: Legal
Author(s):
*Dr. SHILPI AGARWAL (Associate Professor, School of Business & Prasad Padmanabhan Chair Professor for International Finance, Woxsen University, Hyderabad, India
**M. Purushottam Naidu, Associate Professor, School of Business, Woxsen University Hyderabad
***B. Narasimha Swamy, Associate Professor, School of Business, Woxsen University Hyderabad
Chapter 13. AI in Supply Chain, Logistics and Manufacturing
Author(s):
*Debdutta Choudhury, Woxsen University, Hyderabad.
**Tanvi Gorantla, Woxsen University, Hyderabad.
Chapter 14: Chapter Bayesian Machine Learning Approach for Evaluating the Effectiveness of an Order Fulfilment Reengineering Project in the Downstream Oil and Gas Supply Chain
Author:
*Serdar Semih Coşkun , İstanbul University
Chapter 15: ARTIFICIAL INTELLIGENCE IN SPORTS INDUSTRY
Author(s):
Dr. SHILPI AGARWAL (Associate Professor, School of Business & Prasad Padmanabhan Chair Professor for International Finance, Woxsen University, Hyderabad, India
Chapter 16: ARTIFICIAL INTELLIGENCE RESHAPING THE INDIAN DAIRY SECTOR: BETTER DAYS AHEAD
Jayadevan G. R. , Assistant Professor & Head (Dairy Business Management), Kerala Veterinary and Animal Sciences University
Jegan Jayapal , Assistant Professor, School of Business, Woxen University, Hyderabad, India
Chapter 17: Artificial Intelligence in Education
Author(s):
*Riya Jadhav , CHIREC International School
Chapter 18 : AI in Energy Sector
Author(s)
*Shreyansh Mathur, Woxsen University, Hyderabad,
**Hemachandran K, Head of Analytics department Woxsen University, Hyderabad,
***Delukshi Shanmugarajah, Middlesex University, London,
Chapter 19: Managing Organizational Change Management with AI
Author(s):
*Prof. (Dr.) Kakoli Sen, School of Business, Woxsen University,
Prof. (Dr.) Meenakshi Gandhi, Vivekananda Institute of Professional Studies, GGSIPU.
Chapter 20: Adoption of Artificial Intelligence (AI) in Small and Medium sized Enterprises (SMEs): A Systematic Literature Review (SLR) and Bibliometric Analysis of global research trends
Author(s):
*Deepthi. B (Atal Bihari Vajpayee School of management and Entrepreneurship.
Dr. Vikram Bansal Atal Bihari Vajpayee School of management and Entrepreneurship.
Chapter 21: AI in Public Sector
Author(s):
*Meghana Merugu Woxsen University (Hyderabad), India
** HEMACHANDRAN K, Woxsen University,Hyderabad.
Biography
Dr. Hemachandran K has been a passionate teacher with 14 years of teaching experience and having 5 years of research experience. A strong educational professional with a scientific bent of mind, highly skilled in AI & ML. After receiving a Ph.D. in the embedded system at Dr. MGR Educational & Research Institute, India. He started doing interdisciplinary research in AI. An open-ended positive person who has stupendous peer-reviewed publication records with more than 20 journals and international conference publications. He served as an effective resource person at various national and international scientific conferences. His editorial skills made him include as an editorial board member in numerous reputed SCOPUS / SCI journals.
Dr. Raul Villamarin Rodriguez is the Pro-Vice-Chancellor, Woxsen University, and Dean of the School of Business at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation applications in Human Resources. Fmr. Co-CEO at Irians Research Institute, a research institute specialized in the field of neuromarketing, AI, ML, market research, behavioral science, social research, and behavioral engineering. His areas of expertise and interest are Machine Learning, Deep Learning, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Knowledge Engineering, and Quantum Artificial Intelligence. He has the experience and feels comfortable using Prolog, Java, C++, Python, R/RStudio, Julia, Swift, Scala, MySQL, and Spark, among others. He is a registered expert in Artificial intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission, a nominee for the Forbes 30 Under 30 Europe 2020 list, and awardee in the Europe India 40 under 40 Leaders. Alongside this, he is a member of the GRLI Deans and Directors cohort. He has co-authored two reference books: "New Age Leadership: A Critical Insight" and "Retail Store" and has more than 70 publications to his credit. He is a weekly contributing writer to various magazines in the field of analytics and emerging technologies. Alongside this, he is a journal reviewer and associate editor in various publications such as IEEE.
