1st Edition

Artificial Intelligence for Business An Implementation Guide Containing Practical and Industry-Specific Case Studies

Edited By Hemachandran K, Raul V. Rodriguez Copyright 2024
372 Pages 28 B/W Illustrations
by Productivity Press

372 Pages 28 B/W Illustrations
by Productivity Press

372 Pages 28 B/W Illustrations
by Productivity Press

Artificial intelligence (AI) is transforming the business world at an unprecedented pace. From automating mundane tasks to predicting consumer behaviour, AI is changing the way businesses operate across all sectors. This book is an exploration of AI in business applications, highlighting the diverse range of ways in which AI is being used across different industries. The book begins with an... Read more

Chapter 1 : INTRODUCTION TO AI IN BUSINESS APPLICATIONS

Author(s):

G. DIVYA SREE, Woxsen University, Hyderabad.

M.B.S.M.S. ANIRUDH, Woxsen University, Hyderabad.

CHINNA SWAMY DUDEKULA Northumbria University Newcastle.

HEMACHANDRAN K, Woxsen University, Hyderabad.

Chapter No.2:

Digital revolution and sustainability without well-founded mathematical education?

Author:

Máté Farkas-Kis (Corvinus University of Budapest, [email protected])

Chapter 3: Human apprehension and Artificial Intelligence: dilemma of Artificial Intelligence fostering human-like cognizance, ethics and cognitive capabilities and the current infusion of AI in business.

Author(s):

*Krisharth Deepak Misra, Woxsen University, Hyderabad

*Himani, Woxsen University, Hyderabad

**Dr. Raul V. Rodriguez, Vice President Woxsen University, Hyderabad

Chapter 4: Artificial Intelligence in Marketing Applications

*Geetha Manoharan, SR University, Warangal, Telangana-506371, India.

Subhashini Durai, GRD Institute of Management, Coimbatore, Tamil Nadu-641014, India.

Sunitha Purushottam Ashtikar, SR University, Warangal, Telangana-506371, India.

** Neelam Kumari, Dublin Business School Dublin, Ireland, [email protected].

Chapter 5: Artificial Intelligence in Tourism and Advertising

Kajal Nagar, Woxsen University, Hyderabad,

Y. Giri Meghana, Woxsen University, Hyderabad,

Aishwarya Rout, Woxsen University , Hyderabad,

Chapter 6: Artificial Intelligence in Retail Marketing

Author(s):

*Nirmalya Kundu, MBA-Gen, Woxsen University, Hyderabad.

** Dr. Farhan Mustafa, Research Scholar, Department of Management Studies, Indian Institute of Technology, Roorkee,

*** Hemachandran K, Head of Analytics department Woxsen University, Hyderabad,

**** Channabasava Chola , Department of Electronics and Information Convergence Engineering, College of Electronics and Information, Kyung Hee University, Suwon-si 17104, Republic of Korea.

Chapter 07: Innovative Recruitment Strategies Using Knowledge Management Systems for Business Sustainability

Author(s):

*Sahithi Chittimineni (Woxsen University, [email protected])

**Geddam Anirudh (Woxsen University, [email protected])

***Sanjay M S (Woxsen University, [email protected])

**** Anil Audumbar Pise, University of the Witwatersrand, Johannesburg, South Africa

Chapter 8: Human Resources

Aakarsh Tattari, Woxsen University, Hyderabad.

Debdutta Choudhury, Woxsen University, Hyderabad.

Chapter 9: Evolution of Chatbot in Human Resource Management

Author(s)

*Mikkilineni Varshini, Woxsen University, Hyderabad

**Dhanekula Rohita, Woxsen University, Hyderabad

***Dr.K.Hemachandran, Woxsen University, Hyderabad

Chapter 10: AI in Insurance

Author(s):

*Syed Hasan Jafar, Woxsen University, Hyderabad, India

**Shakeb Akhtar, Woxsen University, Hyderabad, India

***Satirenjit Kaur Johl, Universiti Teknologi PETRONAS, PERAK, Malaysia

 

Chapter 11: Finance

Author(s):

*Syed Hasan Jafar, Woxsen University, Hyderabad, India

**Dr. Parvez Alam, Woxsen University, Hyderabad, India

*** Hani EL-Chaarani, Beirut Arab University, Lebanon

Chapter 12: Legal

Author(s):

*Dr. SHILPI AGARWAL (Associate Professor, School of Business & Prasad Padmanabhan Chair Professor for International Finance, Woxsen University, Hyderabad, India

**M. Purushottam Naidu, Associate Professor, School of Business, Woxsen University Hyderabad

***B. Narasimha Swamy, Associate Professor, School of Business, Woxsen University Hyderabad

Chapter 13. AI in Supply Chain, Logistics and Manufacturing

Author(s):

*Debdutta Choudhury, Woxsen University, Hyderabad.

**Tanvi Gorantla, Woxsen University, Hyderabad.

Chapter 14: Chapter Bayesian Machine Learning Approach for Evaluating the Effectiveness of an Order Fulfilment Reengineering Project in the Downstream Oil and Gas Supply Chain

Author:

*Serdar Semih Coşkun , İstanbul University

Chapter 15: ARTIFICIAL INTELLIGENCE IN SPORTS INDUSTRY

Author(s):

Dr. SHILPI AGARWAL (Associate Professor, School of Business & Prasad Padmanabhan Chair Professor for International Finance, Woxsen University, Hyderabad, India

Chapter 16: ARTIFICIAL INTELLIGENCE RESHAPING THE INDIAN DAIRY SECTOR: BETTER DAYS AHEAD

Jayadevan G. R. , Assistant Professor & Head (Dairy Business Management), Kerala Veterinary and Animal Sciences University

Jegan Jayapal , Assistant Professor, School of Business, Woxen University, Hyderabad, India

Chapter 17: Artificial Intelligence in Education

Author(s):

*Riya Jadhav , CHIREC International School

Chapter 18 : AI in Energy Sector

Author(s)

*Shreyansh Mathur, Woxsen University, Hyderabad,

**Hemachandran K, Head of Analytics department Woxsen University, Hyderabad,

***Delukshi Shanmugarajah, Middlesex University, London,

Chapter 19: Managing Organizational Change Management with AI

Author(s):

*Prof. (Dr.) Kakoli Sen, School of Business, Woxsen University,

Prof. (Dr.) Meenakshi Gandhi, Vivekananda Institute of Professional Studies, GGSIPU.

 

Chapter 20: Adoption of Artificial Intelligence (AI) in Small and Medium sized Enterprises (SMEs): A Systematic Literature Review (SLR) and Bibliometric Analysis of global research trends

Author(s):

*Deepthi. B (Atal Bihari Vajpayee School of management and Entrepreneurship.

Dr. Vikram Bansal Atal Bihari Vajpayee School of management and Entrepreneurship.

Chapter 21: AI in Public Sector

Author(s):

*Meghana Merugu Woxsen University (Hyderabad), India

** HEMACHANDRAN K, Woxsen University,Hyderabad.

Biography

Dr. Hemachandran K has been a passionate teacher with 14 years of teaching experience and having 5 years of research experience. A strong educational professional with a scientific bent of mind, highly skilled in AI & ML. After receiving a Ph.D. in the embedded system at Dr. MGR Educational & Research Institute, India. He started doing interdisciplinary research in AI. An open-ended positive person who has stupendous peer-reviewed publication records with more than 20 journals and international conference publications. He served as an effective resource person at various national and international scientific conferences. His editorial skills made him include as an editorial board member in numerous reputed SCOPUS / SCI journals.

Dr. Raul Villamarin Rodriguez is the Pro-Vice-Chancellor, Woxsen University, and Dean of the School of Business at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation applications in Human Resources. Fmr. Co-CEO at Irians Research Institute, a research institute specialized in the field of neuromarketing, AI, ML, market research, behavioral science, social research, and behavioral engineering. His areas of expertise and interest are Machine Learning, Deep Learning, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Knowledge Engineering, and Quantum Artificial Intelligence. He has the experience and feels comfortable using Prolog, Java, C++, Python, R/RStudio, Julia, Swift, Scala, MySQL, and Spark, among others. He is a registered expert in Artificial intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission, a nominee for the Forbes 30 Under 30 Europe 2020 list, and awardee in the Europe India 40 under 40 Leaders. Alongside this, he is a member of the GRLI Deans and Directors cohort. He has co-authored two reference books: "New Age Leadership: A Critical Insight" and "Retail Store" and has more than 70 publications to his credit. He is a weekly contributing writer to various magazines in the field of analytics and emerging technologies. Alongside this, he is a journal reviewer and associate editor in various publications such as IEEE.