1st Edition
Artificial Intelligence for Business An Implementation Guide Containing Practical and Industry-Specific Case Studies
Chapter 1 : INTRODUCTION TO AI IN BUSINESS APPLICATIONS
Author(s):
G. DIVYA SREE, Woxsen University, Hyderabad.
M.B.S.M.S. ANIRUDH, Woxsen University, Hyderabad.
CHINNA SWAMY DUDEKULA Northumbria University Newcastle.
HEMACHANDRAN K, Woxsen University, Hyderabad.
Chapter No.2:
Digital revolution and sustainability without well-founded mathematical education?
Author:
Máté Farkas-Kis (Corvinus University of Budapest, [email protected])
Chapter 3: Human apprehension and Artificial Intelligence: dilemma of Artificial Intelligence fostering human-like cognizance, ethics and cognitive capabilities and the current infusion of AI in business.
Author(s):
*Krisharth Deepak Misra, Woxsen University, Hyderabad
*Himani, Woxsen University, Hyderabad
**Dr. Raul V. Rodriguez, Vice President Woxsen University, Hyderabad
Chapter 4: Artificial Intelligence in Marketing Applications
*Geetha Manoharan, SR University, Warangal, Telangana-506371, India.
Subhashini Durai, GRD Institute of Management, Coimbatore, Tamil Nadu-641014, India.
Sunitha Purushottam Ashtikar, SR University, Warangal, Telangana-506371, India.
** Neelam Kumari, Dublin Business School Dublin, Ireland, [email protected].
Chapter 5: Artificial Intelligence in Tourism and Advertising
Kajal Nagar, Woxsen University, Hyderabad,
Y. Giri Meghana, Woxsen University, Hyderabad,
Aishwarya Rout, Woxsen University , Hyderabad,
Chapter 6: Artificial Intelligence in Retail Marketing
Author(s):
*Nirmalya Kundu, MBA-Gen, Woxsen University, Hyderabad.
** Dr. Farhan Mustafa, Research Scholar, Department of Management Studies, Indian Institute of Technology, Roorkee,
*** Hemachandran K, Head of Analytics department Woxsen University, Hyderabad,
**** Channabasava Chola , Department of Electronics and Information Convergence Engineering, College of Electronics and Information, Kyung Hee University, Suwon-si 17104, Republic of Korea.
Chapter 07: Innovative Recruitment Strategies Using Knowledge Management Systems for Business Sustainability
Author(s):
*Sahithi Chittimineni (Woxsen University, [email protected])
**Geddam Anirudh (Woxsen University, [email protected])
***Sanjay M S (Woxsen University, [email protected])
**** Anil Audumbar Pise, University of the Witwatersrand, Johannesburg, South Africa
Chapter 8: Human Resources
Aakarsh Tattari, Woxsen University, Hyderabad.
Debdutta Choudhury, Woxsen University, Hyderabad.
Chapter 9: Evolution of Chatbot in Human Resource Management
Author(s)
*Mikkilineni Varshini, Woxsen University, Hyderabad
**Dhanekula Rohita, Woxsen University, Hyderabad
***Dr.K.Hemachandran, Woxsen University, Hyderabad
Chapter 10: AI in Insurance
Author(s):
*Syed Hasan Jafar, Woxsen University, Hyderabad, India
**Shakeb Akhtar, Woxsen University, Hyderabad, India
***Satirenjit Kaur Johl, Universiti Teknologi PETRONAS, PERAK, Malaysia
Chapter 11: Finance
Author(s):
*Syed Hasan Jafar, Woxsen University, Hyderabad, India
**Dr. Parvez Alam, Woxsen University, Hyderabad, India
*** Hani EL-Chaarani, Beirut Arab University, Lebanon
Chapter 12: Legal
Author(s):
*Dr. SHILPI AGARWAL (Associate Professor, School of Business & Prasad Padmanabhan Chair Professor for International Finance, Woxsen University, Hyderabad, India
**M. Purushottam Naidu, Associate Professor, School of Business, Woxsen University Hyderabad
***B. Narasimha Swamy, Associate Professor, School of Business, Woxsen University Hyderabad
Chapter 13. AI in Supply Chain, Logistics and Manufacturing
Author(s):
*Debdutta Choudhury, Woxsen University, Hyderabad.
**Tanvi Gorantla, Woxsen University, Hyderabad.
Chapter 14: Chapter Bayesian Machine Learning Approach for Evaluating the Effectiveness of an Order Fulfilment Reengineering Project in the Downstream Oil and Gas Supply Chain
Author:
*Serdar Semih Coşkun , İstanbul University
Chapter 15: ARTIFICIAL INTELLIGENCE IN SPORTS INDUSTRY
Author(s):
Dr. SHILPI AGARWAL (Associate Professor, School of Business & Prasad Padmanabhan Chair Professor for International Finance, Woxsen University, Hyderabad, India
Chapter 16: ARTIFICIAL INTELLIGENCE RESHAPING THE INDIAN DAIRY SECTOR: BETTER DAYS AHEAD
Jayadevan G. R. , Assistant Professor & Head (Dairy Business Management), Kerala Veterinary and Animal Sciences University
Jegan Jayapal , Assistant Professor, School of Business, Woxen University, Hyderabad, India
Chapter 17: Artificial Intelligence in Education
Author(s):
*Riya Jadhav , CHIREC International School
Chapter 18 : AI in Energy Sector
Author(s)
*Shreyansh Mathur, Woxsen University, Hyderabad,
**Hemachandran K, Head of Analytics department Woxsen University, Hyderabad,
***Delukshi Shanmugarajah, Middlesex University, London,
Chapter 19: Managing Organizational Change Management with AI
Author(s):
*Prof. (Dr.) Kakoli Sen, School of Business, Woxsen University,
Prof. (Dr.) Meenakshi Gandhi, Vivekananda Institute of Professional Studies, GGSIPU.
Chapter 20: Adoption of Artificial Intelligence (AI) in Small and Medium sized Enterprises (SMEs): A Systematic Literature Review (SLR) and Bibliometric Analysis of global research trends
Author(s):
*Deepthi. B (Atal Bihari Vajpayee School of management and Entrepreneurship.
Dr. Vikram Bansal Atal Bihari Vajpayee School of management and Entrepreneurship.
Chapter 21: AI in Public Sector
Author(s):
*Meghana Merugu Woxsen University (Hyderabad), India
** HEMACHANDRAN K, Woxsen University,Hyderabad.
Biography
Dr. Hemachandran K has been a passionate teacher with 14 years of teaching experience and having 5 years of research experience. A strong educational professional with a scientific bent of mind, highly skilled in AI & ML. After receiving a Ph.D. in the embedded system at Dr. MGR Educational & Research Institute, India. He started doing interdisciplinary research in AI. An open-ended positive person who has stupendous peer-reviewed publication records with more than 20 journals and international conference publications. He served as an effective resource person at various national and international scientific conferences. His editorial skills made him include as an editorial board member in numerous reputed SCOPUS / SCI journals.
Dr. Raul Villamarin Rodriguez is the Pro-Vice-Chancellor, Woxsen University, and Dean of the School of Business at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation applications in Human Resources. Fmr. Co-CEO at Irians Research Institute, a research institute specialized in the field of neuromarketing, AI, ML, market research, behavioral science, social research, and behavioral engineering. His areas of expertise and interest are Machine Learning, Deep Learning, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Knowledge Engineering, and Quantum Artificial Intelligence. He has the experience and feels comfortable using Prolog, Java, C++, Python, R/RStudio, Julia, Swift, Scala, MySQL, and Spark, among others. He is a registered expert in Artificial intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission, a nominee for the Forbes 30 Under 30 Europe 2020 list, and awardee in the Europe India 40 under 40 Leaders. Alongside this, he is a member of the GRLI Deans and Directors cohort. He has co-authored two reference books: "New Age Leadership: A Critical Insight" and "Retail Store" and has more than 70 publications to his credit. He is a weekly contributing writer to various magazines in the field of analytics and emerging technologies. Alongside this, he is a journal reviewer and associate editor in various publications such as IEEE.






