1st Edition
Artificial Intelligence for Marketing Strategies Real-Life Applications and Case Studies
Chapter 1: The Role of AI in Marketing
Dr. Ruth Angbazo Andah, Dr. Dimakatso Michelle Polokelo
Chapter 2: Human AI Interaction In Marketing
Khan Shariya Hasan Upoma, Sanath Chilakala, Surya Teja Meesala
Chapter 3: Human-AI Collaboration in Marketing
Rudhragowni Sneha Goud, R Deekshitha Reddy, Sathwika Nannapaneni
Chapter 4: Strategies for AI-powered Influencer Marketing in the Era of Industry 6.0
Chuqing Zhao
Chapter 5: Nudging the Digital Cart: Role of AI in Shaping E-Grocery Choices
Venkatesh Ganapathy
Chapter 6: Exploring Consumer Behavior in Online Shopping: A Bibliometric and Framework based Systematic Review of Artificial Intelligence, Augmented Reality, Virtual Reality and Chatbots using TCM-ADO Framework
Ms. Amita Venkatesh, Dr. Aruna. P
Chapter 7: Analysing the Influence of AI on Customer Behavior in the Digital Era
Vivek Pant, Rajan Yadav, Mohit beniwal
Chapter 8: Artificial Intelligence Meets Entrepreneurship: Navigating Marketing Personalization
Apoorba Mukherjee, Hriday Pratim Barman, Dr. Renu Girotra
Chapter 9: Key Performance Indicators (KPIs) for AI Marketing
Anusha Nagineni, Vamsi Alla, Kiran Kumar Reddy Puram
Chapter 10: Ethics and Privacy in AI Marketing: Navigating Innovation with Responsibility
Rajkumar N, Saranya Vijay, V. Gopi
Chapter 11: Experiential AI in Customer Experience Management: A Framework for Immersive, Co-Creative, and Ethical Customer Engagement
Nixalkumar Patel
Chapter 12: Enhancing Marketing with AI: Cutting-Edge Tactics for Future Consumer Engagement
Arhita Uppal, Dr. Priyanka Chadha, Dr. Sonali P. Banerjee
Chapter 13: Case Studies: Demonstrating AI-Powered Marketing Tactics
Dr. Shubham Gupta, Dr. Palvi Sharma
Chapter 14: Personalization at Scale to Enhance Customer Experience: A Case Study of Amazon
Dr. Shweta Kaur Khalsa, Prof. Anurag Jalan
Chapter 15: Conclusion: Future of AI in Marketing
Pushpjeet Shrivastava, Anandaganesh Balakrishnan
Biography
Dr Shruti Choudhary is a Business Analyst, strategist, and academic with over two decades of experience across banking, retail, healthcare, and higher education . She holds a PhD in Marketing and Technology and an MBA, and has led complex digital transformation and analytics-driven initiatives globally. Sharuti specializes in business process optimization, predictive analytics, and data-driven decision-making using tools such as SQL, Power BI, and advanced Excel. A certified Salesforce Administrator and Agile practitioner, she actively bridges academia and industry through research, executive training, and international collaborations, helping organizations convert analytical insight into measurable strategic impact.
Dr. Hemachandran K is Director of the AI Research Centre and Vice Dean at Woxsen University, where he leads research in artificial intelligence, machine learning, and analytics . He has authored 7 books, edited twenty two volumes, and holds multiple patents spanning healthcare intelligence, neuroadaptive systems, predictive modeling, and quantum-AI architectures. He serves as a UNESCO Expert, AI Accelerator Institute Ambassador, and advisor to international technology firms. His work integrates AI research with real-world deployment across education, governance, infrastructure, and decision intelligence systems, emphasizing scalable, ethical, and industry-relevant innovation.
Dr. Devendran A is a Professor of Data Science, Artificial Intelligence, and Business Analytics with more than twenty years of academic and research experience . He earned his PhD in Computer Science and has authored seven books alongside over 35 Scopus- and SCI-indexed research publications. His expertise includes predictive analytics, business intelligence, and AI-driven decision systems using Python, Power BI, and SQL. Dr. Devendran has supervised doctoral scholars, led accreditation initiatives, and contributed to curriculum design in higher education. His research spans healthcare technologies, mobile systems, and applied AI for organizational and operational excellence.
Prof. Imed Saad Ben Dhaou is a Full Professor of Embedded Systems at Dar Al-Hekma University and Adjunct Professor at the University of Turku . Recognized among Stanford’s Top 2% Scientists, he has authored over 100 journal and conference papers in embedded systems, IoT architectures, VLSI design, intelligent transportation systems, and low-power circuit optimization. He holds a PhD from the Royal Institute of Technology (KTH), Sweden. Prof. Ben Dhaou serves as Editor for the Microelectronics Journal (Elsevier) and has led international research initiatives on high-level power estimation, interconnect optimization, and resilient computing systems across academia and industry.
Prof. Thomas Heinrich Musiolik is Chair Professor of Marketing and Technology at Woxsen University and Editor-in-Chief of the Journal of Future Robot Life . With academic roles across Germany, Japan, and Europe, he researches consumer behavior, experience design, neuromarketing, and the societal impact of artificial intelligence. Holding advanced degrees in management and international business, he serves as Scientific Reviewer for the European Commission and ambassador for Brain City Berlin. His work explores how digital media and AI influence cognition, brand perception, and behavioral change, aiming to align technological advancement with human-centered and socially responsible innovation.
