1st Edition
Artificial Intelligence in the Cultural and Creative Sectors Opportunities, Challenges, and Transformations
Foreword: Artificial Intelligence and Creativity
Andy C. Pratt
Chapter 1: Introduction to Artificial Intelligence in the Cultural and Creative Sectors
Marta Massi, Marek Prokůpek, Alessandra Ricci, and Maria Carmela Ostillio
Section 1: AI and Artistic Creation – New Forms and Processes
Chapter 2: The Voyager, the Mirror, and the Creative Act. Three Metaphors for Understanding Generative Artificial Intelligence.
Alessandro Iannella and Maria Carmela Ostillio
Chapter 3: Artists in the Age of AI – A Typology of Human-Machine Collaborations and Associated Imaginaries.
Thomas Blonski and Louis Vuarin
Chapter 4: Breathing Life into AI – Querying AI through Tactile Imprints Using Breath and Sound.
Franziska Schroeder and Federico Reuben
Chapter 5: The Rise of “Alone Teamwork”: Unveiling the Transformations in the Creation Process of Artists Using Generative Artificial Intelligence Tools.
Nicolas Ricci, Tristan Guyon and Sophie Hooge
Chapter 6: Imagination and AI: A Socio-Technical Reading of Artists as Agents of Innovation in AI Development.
Hannah Andrews and Aurora Hawcroft
Section 2: AI in Museums, Heritage, and Cultural Institutions
Chapter 7: Reviving Textile Heritage: AI-Driven Innovation Practices in Museum Exhibitions.
Xiao Lu, Yiping Dong, and Hengyan Liu
Chapter 8: Contemporary Art and Biodiversity: The Impact of Artificial Intelligence on Art Museum Collections.
Ginevra Addis
Chapter 9: Mediation and Artificial Intelligence: Transdisciplinary collaboration in the AI.MAGINATION Exhibition.
Pablo Gobira, Emanuelle de Oliveira Silva, and Ana Luiza Pedrosa Camilo
Chapter 10: Navigating AI in Museums: Overcoming Barriers and Implementing Strategic Solutions.
Kateřina Janíková, Štěpán Kleník, and Marek Prokůpek
Section 3: AI in Performing Arts and Film
Chapter 11: Augmenting the Stage: The Intersection Between AI and Theatre.
Marco Luchetti and Piergiacomo Mion Dalle Carbonare
Chapter 12: Creating Stories with Generative AI in Film Education - The Screenwriters’ Room with Large Language Models (LLMs).
Rita Grácio and Tobias Frühmorgen
Section 4: AI in Publishing and the Book Industry
Chapter 13: Developing a Value Chain for Personalised Children’s Book with Support of Artificial Intelligence.
Nele Hansen and Magdalena Bathen-Gabriel
Chapter 14: Is This Really Disruption? An Organisational Perspective about AI in the Book Industry.
Thomas Paris, Alain Busson, and David Piovesan
Section 5: AI in Branding, Heritage, and Luxury
Chapter 15: Unleashing Creativity: The Powerful Duo of Artificial Intelligence and Brand Heritage.
Giulio Piana, Grazia Venneri, and Maria Carmela Ostillio
Chapter 16: Redefining Luxury in the Age of Generative AI: Navigating Innovation and Heritage in Brand Management.
Meera-Sophie Kesri and Marek Prokůpek
Section 6: AI, Digital Identities, Metahuman Artists, and the Evolution of Artistic Agency
Chapter 17: How Young Adults Perceive the Prevalence of Metahuman Artists.
Fei Fan, Lin Fu, and Liushi Guo
Chapter 18: The Adoption of Generative Ai in Video Game Production: Firm and Industry-Level Dynamics.
Anne Heslinga, Carolina Dalla Chiesa, and Ellen Loots
Afterword: Artificial Intelligence in Cultural and Creative Sectors
William J. Byrnes
Biography
Marta Massi, PhD, is an Assistant Professor at Athabasca University, Canada. She previously held positions as Assistant Professor at Università Cattolica del Sacro Cuore and Trent University, and as Lecturer at McGill University. Her research focuses on consumer behavior, arts marketing, and branding. Her work has been published in leading journals such as Psychology & Marketing, International Journal of Market Research, Journal of Strategic Marketing, and Journal of Business & Industrial Marketing. Most recently, she edited the Routledge volume Digital Transformation in the Cultural and Creative Industries: Production, Consumption and Entrepreneurship in the Digital Economy and Sharing.
Marek Prokůpek is an Associate Professor in Arts Management at KEDGE Arts School at KEDGE Business School in France, where he is also a member of the Creative Industries & Culture Research Centre. His research interests lie primarily in the areas of innovative business models of arts and cultural organizations, museum fundraising and philanthropy and its ethical challenges, and the art market.
Alessandra Ricci is Fellow of Marketing Management at SDA Bocconi School of Management. She has previously worked as a postdoctoral research fellow at IULM University, Milan, and held teaching and research positions at Bocconi University, the University of Gastronomic Sciences in Pollenzo, and the Catholic University of the Sacred Heart of Milan. Her research focuses on the high-end sector—including artisanship, luxury, and Made-in-Italy—through the lenses of marketing, sustainability, and value creation. She also has professional expertise in cultural heritage management and tourism.
Maria Carmela Ostillio is an Associate Professor of Marketing and Sales at SDA Bocconi. She directs the Brand Academy and has led research projects in branding, marketing, and corporate communications. Her expertise includes brand management, direct marketing, and marketing information systems.
"The rapid development of AI powered technologies offers a whole range of unprecedented, exciting and promising opportunities for digital innovation in the creative sector, but equally a whole new set of challenges that require clear understanding and targeted, responsible action. This book is an essential and invaluable tool to keep students and professionals abreast of these changes." Marta Herrero, University of York, UK.
"This book provides an extremely rich and varied set of examinations of AI’s impact across architecture, museums, film, fine art, theatre, publishing, heritage, games, luxury fashion, music, and VR, in territories across China, Europe, Oceania, and South America. A valuable addition to the literature, the collection provides detailed insights into creative and cultural organisations in theory and practice." Michael Franklin, University of Exeter, UK
