1st Edition

Artist Management in the Music Industries A Sui Generis Form of Management

By Yiyi Wang Copyright 2025
    282 Pages 10 B/W Illustrations
    by Routledge

    282 Pages 10 B/W Illustrations
    by Routledge

    Artist Management in the Music Industries: A Sui Generis Form of Management provides one of the first substantive, academic examinations of the role of the artist manager.

    This book deconstructs the nature of Artist Management, unveiling the pivotal role of the artist manager in crafting and maintaining a dynamic environment referred to as the “Loop”, where success hinges on navigating four variables – Risks, Relationships, Emotions, and Expectations (2Rs & 2Es). This book offers a new perspective on Artist Management as a sui generis discipline that does not fit easily inside standard conceptions of Management.

    Featuring ethnography and interviews, this book sheds light on the real-world challenges and successes in the field. It is a must-read for researchers, students, and practitioners in the music business, music marketing, and artist management, offering invaluable insights into the practices that shape the cultural landscape.

    Acknowledgements

    List of Tables

    List of Figures

    Introduction: Artist Management as a Mystery

    Chapter 1 From Mainstream Management to Artist Management

    Chapter 2 Managing the Loop: Unveiling an Artist Manager’s Work

    Chapter 3 Maintaining the Loop: Evaluating an Artist Manager’s Performance

    Chapter 4 Managing Risks: Winning the “Lottery”

    Chapter 5 Managing Relationships: A Relationship-Based Loop

    Chapter 6 Managing Emotions: Emotion Workers Managing Emotion Workers as the Paradox of the Music Industries

    Chapter 7 Managing Expectations: Good Work or Bad Work

    Conclusions: Artist Management as a Sui Generis Discipline

    Bibliography

    Appendices

    Index

    Biography

    Yiyi Wang received two Master's degrees in Management and Music Industry Studies from the University of Liverpool and completed her Doctorate in Artist Management in 2022. Her research focuses on exploring the role of artist managers, arguing Artist Management is a sui generis discipline that does not fit easily inside standard conceptions of Management.