1st Edition
Arts Entrepreneurship Creating a New Venture in the Arts
By Richard S. Andrews
Copyright 2020
296 Pages
by
Routledge
296 Pages
by
Routledge
296 Pages
by
Routledge
Also available as eBook on:
Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector.
Building on the reader’s artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment,... Read more
1. What is arts entrepreneurship? 2. Planning and assessment 3. Marketing 4. Fundraising 5. Legal issues 6. Money Management and Entrepreneurial Finance 7. Cultural policy and the arts entrepreneur 8. Organizational design, Career development, and Future trends
Biography
Richard S. Andrews teaches Arts Entrepreneurship at UC Berkeley and other universities in the US and abroad. He is the Associate Director of the UC Berkeley Center for New Music and Audio Technologies (CNMAT) and Executive Director of the Eco Ensemble. He has been working in arts management for over twenty years.
