1st Edition

Arts and Business Building a Common Ground for Understanding Society

Edited By Elena Raviola, Peter Zackariasson Copyright 2017
    258 Pages 12 B/W Illustrations
    by Routledge

    258 Pages 12 B/W Illustrations
    by Routledge

    Arts and Business aims at bringing arts and business scholars together in a dialogue about a number of key topics that today form different understandings in the two disciplines. Arts and business are, many times, positioned as opposites. Where one is providing symbolic and aesthetic immersion, the other is creating goods for a market and markets for a good. They often deal and struggle with the same issues, framing it differently and finding different solutions.

    This book has the potential of offering both critical theoretical and empirical understanding of these subjects and guiding further exploration and research into this field. Although this dichotomy has a well-documented existence, it is reconstructed through the writing-out of business in art and vice versa.

    This edited volume distinguishes itself from other writings aimed at closing the gap between art and business, as it does not have a firm standpoint in one of these fields, but treating them as symmetrical and equal. The belief that by giving art and business an equal weight, the editors also create the opportunity to communicate to a wider audience and construct a path forward for art and business to coexist.

    Section 1: The Arts and Business: Contemporary and Historical Dialogues

    1. Aesthetics of Collective Action: Φ and Π in a Twisted Impromptu on Art and Research by Operational Aesthetics

    Pierre Guillet de Monthoux and Philippe Mairesse

    2. The Art and Business of ‘Being Critical’

    Daniel Ericsson and Magnus Eriksson

    3. Media Art in the Context of Art, Science and the Market: A Historical Perspective

    Claudia Schnugg and Victoria Vesna

    Section 2: Organizing Collaboration

    4. To The Manger! Collaboration in the Age of Access

    Kent Hansen and Anke Strauß

    5. Embedding the Corporate Story through Performance

    Tracy Harwood and Sophy Smith

    6. Understanding Sponsorship Relationships

    Janina Panizza and David Stewart

    Section 3: Performing and Agreeing on Values

    7. A Short Dialogue on the Meaning of Performance

    Emilie Reinhold and Kahena Sanaâ

    8. Evaluating Value: Stolen, Disappearing and Pseudonymous Art

    Chloe Preece and Aleksandra Bida

    9. Community Arts: On the Precarious Compromise between the Inspirational and the Civic Worlds

    Ester Barinaga

    10. Re-casting Legitimacy: Validation and Criticality as Contemporary Art Joins Cultural Business

    Ravi Dar and Pamela Schutz Nybacka

    Section 4: Leadership and Power

    11. Leadership in Art and Business

    Katja Lindqvist

    12. Portraits of the Artist as Cultural Entrepreneur

    Kerry McCall and Maeve Houlihan

    13. The Conundrum of Power: Sintering Structural and Relational Perspectives in Business and Arts Organizations

    Yuliya Shymko and Alison Minkus

    14. La Fileuse de Reims, a Place Where Artists can Work: A Dialogue between the Founder and One of the Residents

    Elen Riot and Pauline Quantin

    Section 5: Learning, Knowledge and Thinking

    15. Valuing the Other: Exposing Undergraduates to the Art of Business and the Business of Arts

    Andrew Power and Michael MacDonnell

    16. Management: Stepping Back Through Arts

    Dorina Coste, Isabelle Né and Marianella Fornerino

    17. The Rag Rug: Weaving Together Artistic and Business Patterns of Thinking

    Nina Bozic Yams and Elisabeth Helldorff


    Elena Raviola is Associate Professor at the School of Business, Economics and Law at University of Gothenburg, Sweden and works also at the Department of Organization at Copenhagen Business School, Denmark.

    Peter Zackariasson is an Associate Professor in Marketing at the School of Business, Economics and Law at University of Gothenburg, Sweden.