178 Pages
by
Routledge
178 Pages
by
Routledge
178 Pages
by
Routledge
Also available as eBook on:
The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an... Read more
General Editor’s Preface, Acknowledgements, Introduction, 1 As Heard on TV: The Marriage of Popular Music and Advertising, 2 Selling Revolution: The Role of Authorship in Music Licensing, 3 Commercial Art: Advertising as an Artistic Vehicle for Music Placement, 4 “The New Radio”: Music Licensing as a Response to Industry Woe, 5 In Perfect Harmony: Popular Music and Cola Advertising, 6 Taming Rebellion: Advertising’s Control over Meaning, 7 Negotiating the Future of Popular Music in Advertising, Appendix, Bibliography, Index
Biography
Bethany Klein is Lecturer in Media Industries at the Institute of Communications Studies, University of Leeds, UK
’The analysis of pros and cons, opportunities and problems, reciprocal functionality and disfunctionality of the relationship, are very articulated and balanced. This makes the book a crucial reference for further researches about music and advertising, as well as a model for studies of music placement in other media contexts.’ International Association for the Study of Popular Music (IASPM) ’Klein has made a significant and pioneering contribution when it comes to the production perspective related to television commercials in particular.’ MedieKultur 'Of all the academic books I have read this year, Bethany Klein's As Heard on TV, more than any other, has insinuated itself into my everyday conversations and overall consciousness: I have repeatedly found myself quoting information from the book as if I had known it for years, rather than discovering it a week ago.' Music, Sound and the Moving Image
