1st Edition
Asian Dimensions of Services Marketing
138 Pages
by
Routledge
138 Pages
by
Routledge
Also available as eBook on:
Explore current trends in the Asian service industry! Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in Asian service industries over the past few decades, this sector is expanding greatly in many Asian countries. These changes have had many effects on countries such as China, Korea, Singapore, and... Read more
- Foreword
- Preface
- Switching Costs as a Moderator of Service Satisfaction Processes in Thailand
- Perceptions of Factors Driving Success for Multinational Professional Services Firms in Korea
- Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore: A Replication and Extension
- Emotional Influences of Environmental Cues on Chinese Consumers in a Leisure Service Setting
- Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism
- Index
- Reference Notes Included
Biography
Tang, Esther; Chan, Ricky; Tai, Susan
